TABcab ties-up with ‘Matru Ki Bijlee Ka Mandola’;
Announces contest for customers
- Customers get chance to win free movie tickets, and spend time with Imran Khan and Anushka Sharma
- Imran and Anushka flag off the event
- 20 TABcabs sport contest & movie promotion creative
TABcab, Mumbai’s top phone fleet taxi operator, today announced that it has tied-up with new Vishal Bharadwaj movie Matru Ki Bijlee Ka Mandola, a soon-to-be released Bollywood film. The promotional launch of the movie was held at Star House at Mahalaxmi, Mumbai, on December 24, 2012.
TABcab has also organized a contest for its customers in association with the movie. As per the contest, customers who book a TABcab between December 25, 2012 and January 10, 2013 stand a chance to win free movie tickets of “Matru Ki Bijlee Ka Mandola.” Also, the top 10 winners will get an opportunity to spend time with Matru (Imran) and Bijlee (Anushka).
Announcing the tie-up, Mr. Jagdish Purohit, Managing Director of TABcab, said, “This tie-up provides our esteemed customers with a never-before opportunity to spend time with Bollywood heartthrobs – Imran Khan and Anushka Sharma. Also, this is a ‘first’ where a fleet cab company is being associated with a Bollywood movie. We are sure this alliance will further strengthen our position as one of the leading phone fleet cab companies in Mumbai.”
20 TABcabs were branded with contest & movie promotional material but in total 250 TABcabs will be branded for the movie promotion. Imran Khan and Anushka Sharma, the lead actors of the movie, were present at the event. The duo pasted the promotional creative of the movie on a TABcab, and thereafter flagged off the event.
TABcab is a venture by the SMS Taxi Cabs Pvt. Ltd., a subsidiary of SMS Infrastructure Ltd., a large infrastructure group based out of Nagpur. TAB CAB PVT LTD., now Mumbai’s leading phone-fleet operator in Mumbai, was launched in Mumbai in February 2012.
The company had been awarded licenses for a total of 4,000 phone fleet taxis by Government of Maharashtra through a first time tender for phone fleet taxis. They have 1600 cabs operating in Mumbai. They are currently the leading company in Mumbai in providing Cab services. The car ranges from Toyota Etios & SX4, first of its kind for a phone-fleet operator.
TABcab has deployed the most updated technology platform that will greatly reduce the booking v/s delivery turnaround time for customers. It will also minimize the response time for customer calls.Currently TABcab