T-Series bullish on Punjabi Music
Bhushan Kumar’s T-Series is well known for supporting new talent and giving them a platform to reach the global audience. After making its mark in Hindi films industry with its successful home production releases, music acquisitions and bringing out a lot of singles in mainstream Hindi music, T-Series is all set now to launch couple of Punjabi singles during this festive season.
Starting with Bollywood heartthrob Ayushmann Khurrana who last worked with T-Series in Nautanki Saala that had a hit track ‘Sadi Galli’ is yet again joining hands with Bhushan Kumar to release his new single ‘Mitti Di Khusboo’. The video featuring Ayushmann and Huma Qureshi will be released on 8th Oct which is composed by his friend Rochak Kohli and written by Rochak Kohli, Gurpreet Saini, Gautam Govind Sharma. A romantic track symbolizing love, heartbreak and togetherness will see Ayushmann romancing Huma for the first time.
T-Series will also release the next single of Hardy Sandhu of ‘Soch’ fame titled ‘Joker’. Soch launched last year received an overwhelming response on T-Series’ official Apna Punjab YouTube channel and is still featuring on Radio Charts in the north. Joker is slated to be the biggest song ever in the Punjabi category with lavish video shot by Virsa Arts. The track has a very sad romantic feel to it and is expected to be unveiled by mid October.
In tune with the festive mood, T-Series is also coming up with party number by Ammy Virk titled ‘Surma to Sandle’. The video for this dance track is also being picturized by Virsa Arts.
Bhushan Kumar as expected has again given a launch pad to a young budding talent from Punjab Jassimran Singh Keer with his single ‘Bullet’. The track captures the predicaments of today’s youth and is hummable with urban dhol beats.
Other big singles lined up are from Aarif Lohar of “Jugni” fame and Nooran Sisters (Jyoti & Sultana) of “Pataka Gudi” fame.
Bhushan Kumar said, “We have always supported non film independent music and have been regularly releasing independent singles. Punjabi genre has good growth potential and there is tremendous talent available in this genre and we are trying to offer the artists an opportunity to showcase their talent and offer a soulful music to the lovers of Punjabi music.”