SWATCH UNVEILS ITS FALL-WINTER 2014 COLLECTION
SONAKSHI SINHA LAUNCHED THE FALL-WINTER 2014 COLLEC-TION
The story of Swatch is the story of a revolution. It introduced a new language, a way to speak from the heart without words. A Swatch watch is an expression of joy, a provocative statement. Today, the revolution continues: Swatch talks and everyone understands.
Sun-dripped adventures that speckle the summer months fade away as Swatch celebrates the Fall-Winter Collection 2014. The new collection was unveiled by the stunning Bollywood Diva Sonakshi Sinha at an exclusive event at the Palladium Hotel.
Expressing her delight and excitement having unveiled the new collection, Sonakshi said, “It is great to be a part of such a great brand like Swatch and reveal their new collection. Along the way to brand-name stardom, Swatch has established an enviable reputation as an all-round innovator in the watch industry. The new collection is vibrant, colorful and surrealistic and draws inspiration from all encounters and experiences. The collection is great for anyone who is experimental with their sense of style and fashion”.
The brand’s new collection highlights its spirit of innovation, expanding range of shapes, and inventive designers take advantage of everything technology offers. This collection proves that there are Swatch watches for people of all ages and for every occasion. The Fall-Winter 2014 Collection:
A World In Colors
Let It Shine
A World In Colors
A World In Colors comes with funky color blocks and vibrant hues that play with shapes. Inspired by a rainbow’s extended playlist of light and color, these playful models are soaked in vibrancy. These watches include pieces in various color mixtures like APPLETINI, BANANA SHAKE, BACKUP BLUE, and CRANBERRY LINK. Some other interesting features encompass multicolored geometric patterns and multicolored circle prints. CHROMATIC WATER is a coveted piece with a transparent plastic dial with multicolored prints.
The Classic theme struts its stuff with dapper designs and a dash of retro. With the suave characteristics of a rugged gentleman from a previous era, the Classic models let you get in touch with your inner grown-up – the one with the classic sense of style and attractive confi-dence. The timeless Classic collection involves pieces like PRISONER, ALBINOSTRICH and ROSSO FUOCO.
Let It Shine
Winter takes over when sparkles come out to play with Let It Shine, born to be the center of attention with head-turning metallic glitz, glam and pizzazz. These models light up the city with an element of brilliance that’s fit for a queen. These pieces can be worn to make a style statement, for example DREAM NIGHT 14 ROSE, GOLDEN COVER, BLUE WIN and HEXED.
High-Lands Mix shouts from the top of its plaid-striped lungs that wild designs never go out of fashion. Models with cozy patterns give cool a new name with head-turning style that boldly proclaims winter has arrived. Drawing inspiration from the Scottish boarding school time, COLOR-KILT, SUMMER SOCKS and MCPATTERN reveal their multicolored printed dials and bracelets. SPEED COUNTER and GENERATION 31 echo details like a bezel with anodized white aluminum or a sun-brushed gold color dial with perforations.
From the original cult plastic watches, Swatch has diversified its offerings considerably, and has continued to push the limits of technology, introducing an astonishing range of materials from plastic, stainless steel and aluminium to synthetic fabrics, rubber and silicone.