Sushmita Sen and Hrithik Roshan to walk at Myntra Fashion Weekend
Sushmita to walk for the opening show on 3rd October | Hrithik to walk for closing show on 5th October
Hrithik to walk the ramp for the first time for his newly launched brand HRX
Myntra Fashion Weekend, India’s first fashion, beauty and lifestyle exhibition & runway weekend for consumers announces its much awaited runway schedule and Sushmita Sen and Hrithik Roshan as the showstoppers for the Opening and Closing Shows respectively. The international format of a fashion weekend is designed to forge a direct connect between brands and their consumers, giving consumers the chance to experience first-hand insider knowledge and style advice from fashion weeks’ most celebrated designers and brands. And unlike the Fashion Week format which caters to industry professionals and buyers, this global format of a Fashion Weekend gives consumers a direct in-way into the designer fashion experience.
Myntra Fashion Weekend in its first season brings together an exciting line up of designers from across the country to showcase their collections. In an exclusive opening show with Fall Trends forecasted by Myntra.com and curated by designer Rina Dhaka, Sushmita Sen will walk the ramp as the showstopper. Hrithik Roshan will be walking the ramp for the first time for his newly launched active lifestyle apparel and casual wear brand HRX, at the closing show of Myntra Fashion Weekend. The brand is a mix of Hrithik’s supreme style and passion, and is manufactured and retailed exclusively by Myntra.com.
Talking about being the Showstopper for the Closing show, Hrithik Roshan says, “I feel thrilled to be a part of Myntra Fashion Weekend, which has taken fashion in India to the next level by engaging directly with consumers. I’m eagerly looking forward to the event, especially closing the show with HRX. The HRX – Push Your Extreme brand is synonymous with style and substance and celebrates my strong passion for fitness. I love the idea of clothing that has the adventurous spirit and is raring to go, and HRX embodies just that!”
The super star’s gigantic fan base will be a major advantage for Myntra Fashion Weekend, believes Mukesh Bansal, CEO, Myntra and Head of Fashion, Flipkart. “We have put in a lot of effort to make high-end fashion accessible to the consumers and Myntra Fashion Weekend helps us achieve the goal of connecting the brand and the consumers on a direct level. Hrithik has a massive fan base and is widely respected for his passion for fitness. Hrithik’s work ethic, his incredible story of overcoming various setbacks and of course, his identity as one of the most stylish actors in Bollywood is what sets him apart from everyone and will definitely add a lot of panache as the Showstopper.”
From designer shopping at the Vogue Fest, catwalk shows, pop-up shops to hair and beauty advice at the Lakmé Absolute Salon and Myntra-Stylecracker Look Good Hub – Myntra Fashion Weekend is the one-stop destination to satiate the desire for shopping and fashion under the same roof.