Sula Vineyards launches its wines in Arunachal Pradesh
Arunachal Pradesh, : Sula Vineyards, the country’s largest wine producer, has decided to venture into the Arunachal market which holds great growth potential. Sula’s wines will now be available at all leading retail outlets, restaurants and hotels. Sula’s entry with a variety of wines will cater to a discerning North-East Indian audience residing in a society that observes very keenly the benefits of wine for health and celebration.
Arunachal Pradesh has a healthy love for wine with the majority of the Arunachal people serving wine at most of their special occasions. Anticipating a warm welcome into the Arunachal market, Sula will launch a range of wines at different price points.
Sula Vineyards, well known for its sustainable practices, stands for consistency and value and will now make available for the Arunachal people good quality wines. The wines selected for this market are Sula Chenin Blanc, Sula Seco, Sula Cabernet Shiraz, Madera Red wine, Madera White wine and Port 1000. Sula anticipates a positive response and rapid growth in sales in the region. The launch of the wine portfolio into a new market is a very exciting time for Sula.
Sula Vineyards has identified the need to incorporate tailor-made strategies for different markets. Hence, Sula uses the expertise of its representatives to not only understand the demands of the market but to capitalize on their mutual strengths to achieve success. For Sula, it is very important to have a fine balance of on-trade and off-trade channels for supply that complements the requirement of the market.
“We have a large range of wines in our portfolio and the time is right to foray into the Arunachal Pradesh market. The market shows great potential and we look forward to a good run in Arunachal Pradesh. We look forward to growing our wine here in Arunachal Pradesh” says Deepak Bhatnagar, Executive Vice President – Sales & Marketing, Sula Vineyards.
Sula Vineyards enjoys 70% market share in India and exports its wines to 20 countries across Asia, Europe, the Middle East, United States and Canada. Their wines have won many awards, recently a Silver Medal at the Decanter Asia Wine Awards. At the Indian Wine Consumers Choice Awards, 5 wines received Gold Medals.