STRUT120.COM “THE 2 MINUTE FASHION PROJECT”
STRUT120.COM- THE 2 MINUTE FASHION PROJECT, the first media property from 120 Media Pvt. Ltd. was launched on September 17, 2012. STRUT120 is a no holds barred approach to accessible fashion and is every girl’s guide to effortless style. It is this stimulating mix of innovation and modernity that has given birth to a new property on the internet – the world of STRUT120.
Roopak Saluja, Founder & CEO of 120 Media, said, “STRUT120 is a media brand in the fashion space, the first manifestation of which is online. Our mission is to democratize fashion for women across the country from larger cities to smaller towns. And initially, the aim is simply to take 120 seconds of their time every single day. As a Media Entrepreneur, launching a media platform is just a natural extension of creating content. We have something to say and think we can say it in a way that people will find compelling and engaging. And as a wise man once said ‘Content is King but distribution is God.’”
STRUT120 is about giving our readers a ‘real’ perspective and approach to fashion, beauty and shopping in just 2 MINUTES. From exclusive how-to’s and DIY videos, to trends, deals, shopping and lifestyle news, we pack in everything a girl needs to enhance, evolve or experiment with her style. We don’t just cover these stories editorially; we also have a series of exciting and fun fashion and beauty videos produced by us.
The STRUT girl is a well-educated, intelligent working girl to whom style comes naturally and she is constantly seeking new fun things in the space of fashion, beauty and lifestyle online. The website features a variety of brands, attitudes and ideas – ones that reach out to every kind of consumer. A girl from Jhansi is as comfortable with the content as a woman from Delhi. The idea is to straddle both worlds with ease whilst keeping the fashion & style quotient high.
On the site’s launch, Latha Sunadh, Editor STRUT120.COMcommented, “The idea is to keep it engaging, simple yet innovative – our videos are really all about happy fashion. The website keeps the idea of democratic fashion alive, giving it a glossy and refined sheen. We’d like to believe that beauty and fashion in India need a more realistic approach and our content is every girl’s effortless guide to style.”
From daily updates on innovative ways to work with fashion to undiscovered designer stories, beauty tips, lifestyle DIY’s and avant-garde beauty ideas through videos, editorially, STRUT120.COM is an amalgamation of everything fashionable in one place. The USP: Fun Fashion & Beauty videos that make your 2 MINUTES on the net, worth your while!