Sterling is delighted to be directing the India strategy for The Global Goals campaign
Conceived by renowned filmmaker and founder of Comic Relief Richard Curtis for the United Nations, The Global Goals campaign aims to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development
NRI Natasha Mudhar, directs campaign to promote UN’s Global Goals campaign to 1.2bn people in India // eradicate global poverty by 2030.
This unprecedented effort – which exists to both make the goals famous and push for their full implementation – will culminate on 25th September at the UN when 193 world leaders adopt the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality and injustice and tackle climate change for everyone by 2030. This initiative is supported by a variety of existing campaigns including Project Everyone, action/2015 and Global Citizen.
Supporting the campaign from India include A R Rahman, Aamir Khan, Akshay Kumar and Hrithik Roshan and from across the world Bill and Melinda Gates, Cate Blanchett, Daniel Craig, Jennifer Lawrence, Jennifer Lopez, Kate Winslet, Meryl Streep, Malala Yousafzai, One Direction, Her Majesty Queen Rania Al Abdullah of Jordan, Richard Branson, Robert Pattinson, to name but a few.
Sterling Media’s mandate is to develop a locally relevant India Strategy for The Global Goals campaign, providing creative consultancy, project management, coordination, production and execution services in relation to the delivery of the campaign in India across celebrity, media, government, and corporate.