Star World launches the thriller drama series Quantico with an Instagram innovation giving fans the opportunity to explore the “World of Quantico”
Keeping in mind the plot of the show Star World has recreated the story of a bomb explosion in New York, and fans are given clues and compelling evidence, through a series of images and videos, which will take them one step closer to assessing, is Alex Parrish “Guilty or Innocent”.
The innovations for the launch of the show don’t stop here. Star World has also leveraged the strength of the Star network to drive on-air visibility for the show and as a first for any English entertainment channel and an English entertainment show a promo was shot with Priyanka Chopra in Hindi to reach out and engage with a larger audience base.
In order to leave no stone unturned Star World has worked very closely with Priyanka Chopra’s team and has put together the first ever digital Bollywood countdown for a show launch. Some of the biggest actors in the industry like Sonakshi Sinha, Hrithik Roshan, Anushka Sharma, Sonam Kapoor, Bipasha Basu, Jacqueline Fernandes, Arjun Kapoor, Parineeti Chopra, Sushmita Sen, Dia Mirza, Dino Morea, Lara Dutta and many more joined in the countdown for the show taking the digital world by storm.
Star World also integrated Quantico at the GQ Men Of The Year awards 2015. In order to garner additional on-ground buzz and hype around Quantico, Bollywood celebs were asked if they thought Priyanka Chopra’s character Alex Parrish was Guilty or Innocent. The celebs had a fun time posing with their verdict.
Speaking on the occasion, Star India official spokesperson said, “Quantico is the first show where an Indian actor of Priyanka Chopra’s caliber is playing a lead in an international series. A show of this stature deserves the slew of innovations that we have executed for the launch. In today’s day and age a large part of English consuming audience and youth are on social media platforms. In order to connect and engage better with that target audience we put together “World of Quantico” which allows users to move across a grid of images, find clues and experience the plot of the show in an interactive manner”
Says Priyanka Chopra, “Social media is such an interactive medium and that’s what makes the ‘The World of Quantico’ innovation on Instagram such a great idea. It brings you into a very critical scene and introduces you to the show via multiple clues. I had great fun unraveling it all.”
Star World has executed a mega 360 degree promotional campaign straddling across mediums like On-Air, Print, Digital, Radio, Cinemas, On-Ground and Public Relations. The campaign has truly been a successful one, the testament of which is Amul since Amul is known to create campaigns around trending subjects. They have recently launched an ad that paid an ode to Priyanka Chopra and Quantico!
Don’t miss Priyanka Chopra’s international TV debut and tune in to Flipkart presents Quantico driven by Baleno, powered by Hettich, hospitality partner Ballantine’s, on Saturdays 9pm only on Star World, Star World HD and Star World Premiere HD
About Star India- Pvt Ltd
STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star World, Star Movies, Star Gold, Channel V, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet
STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.
With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favourite TV shows, movies and sports in one destination.
Star India is a fully owned subsidiary of 21st Century Fox.