Star World launches the thriller drama series Quantico with an Instagram innovation giving fans the opportunity to explore the “World of Quantico”

Star World launches the thriller drama series Quantico with an Instagram innovation giving fans the opportunity to explore the “World of Quantico”

India’s most loved English entertainment channel, Star World, premiered ABC’s Quantico in India on 3rd October, starring Bollywood’s very own Priyanka Chopra.   In order to give Quantico the platform it deserves in India, Star World has introduced an              innovation on Instagram by creating the first ever interactive “World of Quantico”, using images and videos to establish the plot of the show over the social media platform. The thriller drama is about FBI trainees at the FBI Academy in Quantico, one of whom is a sleeper agent who will engineer a major terror attack on the U.S.

Keeping in mind the plot of the show Star World has recreated the story of a bomb explosion       in New York, and fans are given clues and compelling evidence, through a series of images and videos, which will take them one step closer to assessing, is Alex Parrish “Guilty or Innocent”.

The innovations for the launch of the show don’t stop here.  Star World has also leveraged the strength of the Star network to drive on-air visibility for the show and as a first for any English   entertainment channel and an English entertainment show a promo was shot with Priyanka Chopra in Hindi to reach out and engage with a larger audience base.

In order to leave no stone unturned Star World has worked very closely with Priyanka Chopra’s  team and has put together the first ever digital Bollywood countdown for a show launch. Some    of the biggest actors in the industry like Sonakshi Sinha, Hrithik Roshan, Anushka Sharma, Sonam Kapoor, Bipasha Basu, Jacqueline Fernandes, Arjun Kapoor, Parineeti Chopra, Sushmita Sen, Dia Mirza, Dino Morea, Lara Dutta and many more joined in the countdown for the show taking the digital world by storm.

Star World also integrated Quantico at the GQ Men Of  The Year awards 2015. In order to garner   additional on-ground buzz and hype around Quantico, Bollywood celebs were asked if they thought Priyanka Chopra’s character Alex Parrish was Guilty or Innocent. The celebs had a fun time posing with their verdict.

Speaking on the occasion, Star India official spokesperson said, “Quantico is the first show        where an Indian actor of Priyanka Chopra’s caliber is playing a lead in an international series. A show of this stature deserves the slew of innovations that we have executed for the launch. In      today’s day and age a large part of English consuming audience and youth are on social media    platforms. In order to connect and engage better with that target audience we put together            “World of Quantico” which allows users to move across a grid of images, find clues and              experience the plot of the show in an interactive manner”

Says Priyanka Chopra, “Social media is such an interactive medium and that’s what makes the ‘The World of Quantico’ innovation on Instagram such a great idea.  It brings you into a very critical scene and introduces you to the show via multiple clues.  I had great fun unraveling it all.”

Star World has executed a mega 360 degree promotional campaign straddling across mediums    like On-Air, Print, Digital, Radio, Cinemas, On-Ground and Public Relations. The campaign has truly been a successful one, the testament of which is Amul since Amul is known to create          campaigns around trending subjects. They have recently launched an ad that paid an ode to Priyanka Chopra and Quantico!

Dont miss Priyanka Chopras international TV debut and tune in to Flipkart presents Quantico driven by Baleno, powered by Hettich, hospitality partner Ballantines, on Saturdays 9pm only on Star World, Star World HD and Star World Premiere HD

About Star India- Pvt Ltd

STAR India has defined India’s broadcast media for over two decades and is today one of the      country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries.    The network’s entertainment channel portfolio includes Star World, Star Movies, Star Gold,      Channel V, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

STAR India is making quantum leaps in transforming sports in the country by leveraging the       group’s strengths in superior content and audience engagement. STAR’s sports business has        grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

With our viewers on the move, Star is set to drive the agenda on digital content consumption in   the country. starsports.com has redefined the future of sports consumption in India and now        hotstar.com brings your favourite TV shows, movies and sports in one destination.

Star India is a fully owned subsidiary of 21st Century Fox.