Star Studded evening at Designer Harsh Gupta’s Spring Summer 2014 launch party @ Birds Song Cafe, Bandra

Star Studded evening at Designer Harsh Gupta’s Spring Summer 2014 launch party

@ Birds Song Cafe, Bandra

Select crème de la crème of this vibrant city stepped out in their best shoes at the preview soiree of spring summer 2014 collections by  young & dynamic designer Harsh Gupta @ Birds song cafe, Bandra.

This peppy evening-affair witnessed unveiling of glamorous spring summer 2014 collection by Designer Harsh. The show started with Harsh giving a glimpse of his collection followed by a presentation. This glamour packed preview gave a sneak peak insight of SS’14 wear and raised the expectations of the crowd as to what can they expect from this talented designer.

HARSH HARSH by Designer Harsh Gupta’s new collection was inspired by the work of a French conceptual artist ,”Daniel Buren” who is also classified as an abstract minimalist, best known for his contrasting stripes, colour juxtaposition & interesting site-specific installations. This collection picks –up the ideas & design elements from his past work &reassembles them in an interesting, sporty manner to create the fun, day-chic, high street summer looks for the modern, fashion loving & unconventionally glamorous HARSH HARSH woman, this season

An eclectic mix of glitterati were seen at this rocking and packed do. The event was dazzled by gorgeous celebrities Tanisha Mukherjee, Aditi Rao Hydari, Sophie Choudhry, Sheetal Dabholkar, Aashka Goradia, V.J Ramona Arena were seen hobnobbing with the crowd.

About Harsh Gupta:

It’s a designer wear brand for women and men from India, founded in the year 2012. If there is one phrase that captures the essence of HARSH HARSH,  it’s “glamour, elegance & sophistication”.

HARSH HARSH is very youthful-at-heart brand and experimental by the design philosophy. The brand celebrates the female form by emphasizing a women`s hourglass silhouette while using the most interesting drapes, cuts and detailing.

The name HARSH HARSH originated from the sense of duality, change and transformation the deep stirrings of which designer Harsh Gupta felt deep within himself. He felt and noticed a constant change within and around him that finds an expression in his timeless work.  Harsh believes that HARSH HARSH is his journey within in discovering two aspects of the duality that lie in him. It`s like meeting a new HARSH every time, when you see a HARSH HARSHcollection or line. His design philosophy is based on capturing some bit of this search for constant innovation and change within and around us.

The label has been already worn by celebrities ranging from Deepika Padukone, Kareena kapoor, Nargis fakri, Sophie chaudhary, Diya Mirza, Evelyn Sharma, Shriya Saran, Shruti Hassan, Mahi gill, Vaani, Huma Quresi to Ramona Arena, Gaelyn Mandoncha, Aashka Goradia, Sandip Soparkar, Jessie Randhawa, Kitu Gidwani, Devolina Bhattacharjee, Rajshri Thakur & many others. From the time of its inception in year 2012, in just very few months the brand has received very positive response among the classes as well as the masses for its very flattering, feminine cuts, cut-to-the-curve construction and elegant, glamorous & sophisticated styles.

His legacy

The founder and creative director of HARSH HARSHHarsh Gupta was born and brought up in one of India`s most beautiful city, Lucknow or what was known as Awadh in the olden times. A city known across the world for its tahzeeb (etiquette), nazaakat (coquetry), adda (grace) style, elegance, music, poetry and above all art – Harsh from childhood felt a kinship with all these sensibilities. He feels very fortunate to have inherited and imbibed some of these attributes in his blood and later, in his work in a manner that it now defines the DNA of his work. Just after his schooling, he entered NIFT, Delhi to complete FDIT IN 1999. However within a year, he felt so disillusioned with the attempt to strait-jacket and stifle his creativity with ground rules that he realized he was not getting the schooling he desired. Dissatisfied with the structured course content, he re-appeared for NIFT, FD exam. He got through NIFT fashion-design, Mumbai in year 2001 and proved to be one of the best amongst the lot. He topped the batch and graduated in year 2004 from NIFT Mumbai with series of prestigious awards, a few of which are enumerated below:

1.      Most Creative Design Collection award, NIFT Mumbai  (2004)

2.      Most Creative Designer award, NIFT Confluence, Calcutta (2004). (The first from NIFT Mumbai to win an award of this stature, leaving other centers trailing behind)

3.      Gold medal in Best Design Academics, awarded by President of India- Sir Abdul Kalam at Convocation, NIFT, New Delhi (2005)

4.      Finalist Designer from India for WOW (World Of Wearable Art), New Zealand (2006)

5.      Finalist Designer of Castle Lager Fashion award, Mumbai (2003)

6.      Finalist Designer on Zoom TV Design reality show-“Let’s Design” (2009)

Over the years, Harsh has come to don many hats – as successful men’s and women’s wear designer; a footwear and accessory designer, fashion-stylist, costume designer and now as an entrepreneur.

Among his other passions, Harsh also enjoyed sharing his thoughts on fashion with the new generation. He has been invited as guest faculty, mentor, jury by NIFT, SNDT University, SOPHIA, SASMIRA, SOFT, NIFD, SOPHIA and Nirmala Niketan to share his expertise on fashion and design with their students for past 9 years.

At present, HARSH HARSH has three main developed labels with distinct look and product range for three different markets:

1.      HARSH HARSH Couture

2.      HARSH HARSH Ready-to-wear

3.      HARSH HARSH Tradition

Each label comes with a different set of key pieces and styles. His product range covers an exciting range of evening gowns, bridal gowns, cocktail dresses, sari-blouses, corsets, trousers, jackets, tops, tees, tunics, skirts, shirts, shrugs and stoles, you name it.

Availability: Bunglow-40, 1st floor, chapel road, Bandra-west, Mumbai-400050, India