Star Movies, Star Movies Select HD and Hotstar to exclusively host The 88th Academy Awards on 29th February Live at 5:30 AM and Repeat at 8: 30 PM
There are a few days in life of a movie lover that are as important as the day of The Oscars®. The one day when cinematic brilliance and storytelling excellence becomes the center of attention for the entire world.
Star Movies has been the official host to this marquee event for the viewers in India for more than 15 years and is committed to create and deliver an unmatched experience for the Oscars Live and exclusive.
Being the home to biggest Hollywood blockbusters and Oscar winning titles, Star Movies and Star Movies Select HD have consistently given the viewers a stellar movie experience. Star India is the biggest storyteller of the nation, it’s only natural then we host the grandest celebration of Hollywood storytelling with the live telecast of the Oscars®, where Academy of Motion Picture Arts and Sciences felicitates the best of the craft.
As the grand storyteller of the nation and the official home of the Oscars® for more than 15 years, Star India is dedicated to capture the story of the Oscars® for Indian audiences
Every year the Who’s Who of the silver screen speculate and pick their favorites. The fans and ardent followers don’t stop campaigning about their idols. But there was never an official platform that gave all the movie buffs a stage to voice their votes and campaign for their choice. Star Movies and Star Movies Select HD will, for the first time, give viewers the platform and make it official to pick your favorite and #TakeSides.
An extensive marketing campaign across mediums will capture the sentiment across age groups and direct them to our social media page and campaign for their favourite with #TakeSides. A series of 30-second ads portraying die-hard fans going to extremes to show their support for their favorite stars has been launched.
#TakeSides communication will reach you wherever you go, nudging you to proclaim your love for your Nominee. Be it the biggest multiplex chain – PVR Cinemas – or Crossword Bookstores and Gold’s Gyms. The message will reach you as you fly with Jet Airways, ride the Airport Cabs fleet, read the Vogue magazine, listen to the radio or walk by any of the outdoor sites, you will be asked to #TakeSides.
Digital conversations for #TakeSides will be augmented with a one-of-its-kind Facebook Poll, and a quirky video created and shot only for the social media platforms.
The most controversial name in the Oscar shortlist, as usual, is Leonardo DiCaprio. The team has created the perfect opportunity for fans to #TakeSides with Leo with the Oscars® screening of “The Revenant”. Fans got a chance to witness one of the most anticipated films of the year, with 12 Oscar® nominations, before its release in India.
Hotstar also gives the viewers a chance to catch the Oscars main event after the 29th February to relive the magical moments. Hotstar viewers can relive the Oscar Magic with Red Carpet Moments, Thank you clips, highpoints and best speeches from the 1st of March onwards. That’s not all, as there some exciting behind the scenes that will give viewers a chance to enjoy the best moments of the Oscars whenever they want. All this will be available to Hotstar viewers till the 13th of March.
The Oscars has always been every advertisers delight as they respond to the Oscars with as much excitement as do our viewers.
This year on Star Movies and Star Movies Select HD, Maruti S-Cross is the title sponsor along with a range of sponsors like Kindle, Motorola, Epson, P&G, Yamaha, LIC, CEAT, Kurlon and Vodafone.
For Hotstar we have on board Amazon’s Kindle as a presenting sponsor, Powered by — Samsung and Levis, Skoda as our Associate sponsors
The 88th Academy Awards will be presented at the Dolby Theatre at Hollywood & Highland Center, and will be televised live on February 29 on Star Movies, Star Movies Select HD and Hotstar LIVE at 5:30 AM and repeat at 8:30 PM.