Stage set for FICCI Frames 2013 ; Focus on digitization South Korea is the partner country

Stage set for FICCI Frames 2013 ; Focus on digitization
South Korea is the partner country
The 14th edition of FICCI Frames, the annual conclave of the media and entertainment industry, opens in Mumbai on Tuesday.  The three day event with its theme “A tryst with destiny – Engaging a billion consumers”  will begin with the inaugural session in which Secretary, Information & Broadcasting, Uday Kumar Varma will present the vision statement for the information & broadcasting industry in the country. Uday Shankar, Chairman, FICCI Media & Entertainment Committee will speak on the theme, while the key-note address will be delivered by Andy Bird, Chairman, Walt Disney International. Dr.Soon Tae Park, Deputy Minister, Culture, Sports and Tourism, South Korea, which is the partner country of FICC Frames 2013, will be the Guest of Honour. Like every year, the FICCI-KPMG Report on Media & Entertainment Industry will be released during the opening ceremony.
FICCI Frames 2013 aims to deliberate on the growth of the industry and find ways to maximise both its creative and economic potential. The range  of topics to be covered include digitization, censorship, marketing, exhibition and distribution.
Key sessions
 ‘Engaging A Billion Consumers in the Media and Entertainment Industry’ session on day 1, will see how stakeholders from the world of  media and entertainment and policy makers share their perspective and vision on meeting the challenge in the face of emergence of new technologies and media platforms which have given consumers a wide range of choice.  ‘The Second Phase of TV Digitization’ session will discuss the dynamics of digital content and the future roadmap. ‘Perception & Portrayal of Women in TV and Film’, ‘Re-inventing Regional Content in the Digital Era,’ ‘Single Window Clearance: Making India easier for film makers’ are some of the other important sessions.
100 Years of India Cinema
Being the 100th year of Indian cinema, FICCI Frames is also launching a film tourism initiative called ‘Shoot at Site’, which will attempt to give participants insider’s tips on location scouting, production facilities and services, and navigating through state-specific production benefits across India.
Focus on South Korea
This year, being the 4oth anniversary of diplomatic ties between India and South Korea, Frames will focus on culture, tourism, entertainment and business between the two nations.  Various sessions will tackle challenges in co-production between India and Korea, as well as potential avenues of cooperation between the two countries. Korea has transformed itself into one of the world’s most outstanding visual technologies centres with CGI and 3D.  A 40 member Korean delegation is participating in the event.
I&B Minister Manish Tewari at the Valedictory session
Union Minister for Information & Broadcasting Manish Tewari will be the Chief Guest at the valedictory function on Thursday, which will also feature ‘Karan Johar in conversation with Kajol’  and panel discussion featuring Uday Shankar and Kamal Haasan, among others.
FICCI Frames, Mumbai has become an important industry event, in the backdrop of robust growth registered by the media and entertainment sector. The size of the media & entertainment industry in India is likely to touch Rs 91,700 crores registering a healthy 11.8 per cent growth.