As we draw closer to the 13th Videocon IIFA Weekend 2012, Actor-Choreographer-Director Prabhu Deva is gearing up to choreograph his first ever awards show. Having mastered a wide range of sensational dancing styles, he is considered one of Indian cinema’s greatest dancers and choreographers. This will be the first time ever that the actor will be choreographing an awards show. This will also be the first time that Prabhu Deva will perform at the IIFA Awards, displaying his signature moves.
Prabhu Deva said, “Dancing has always been one of my greatest passions and I have always wanted to be a part of an IIFA celebration and this is an ideal opportunity to combine the two. It is going to be a different experience for me personally, choreographing for Bollywood’s finest and I’m excited to take on this project. The energy on stage is always fascinating; there are so many talented young actors in Bollywood right now and I look forward to working with them.”
The Videocon IIFA Weekend will be hosted in the Lion City of Singapore from the 7th to the9th of June, this year. The Videocon IIFA Weekend, Singapore will be an outstanding celebration of Indian Cinema which will showcase the excellence of Indian Film Industry on the global dais. The spectacular weekend this year will include an extravagant line-up of mega events like the IIFA World Premiere, IIFA Rocks and the magnificent IIFA Awards. The Videocon IIFA Weekend is presented by Videocon Industries and is organized by Wizcraft International Entertainment.
Andre Timmins, Director – Wizcraft International Ent said, “We are extremely honoured and excited to have Prabhu Deva on board to choreograph this year’s IIFA. He is a sensational dancer and has been recognized as one of the best the Indian Film Industry has seen. To have someone of his stature at the Awards, we are certain fans in Singapore will have their dose of Indian Cinematic magic.”
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy. Also, the IIFA Awards is India’s biggest media event. With a viewership of almost 700 million, it is among the world’s most-watched annual entertainment events.
From a one night celebration in 2000 at the Millennium Dome, London, the last ten years have seen the International Indian Film Academy (IIFA) movement grow into a packed weekend of film-festivals, workshops, exhibitions, film-showcases, a global business forum and sporting events, all of which climax into the highlight of the Weekend, the IIFA Awards.