SonyLIV adds to the festivities of Diwali, launches the first single of the Mahadevan trio- Dil-wali Diwali
SonyLIV, India’s leading premium Video on demand (VOD) digital entertainment platform celebrates the spirit of Diwali with the launch of the Mahadevan trio’s first ever single- Dil-Wali Diwali. Produced under the banner of Shankar Mahadevan Production, composed by Siddharth Mahadevan & Soumil Shringarpure and written by Amitabh Bhattacharya. This song marks the only original Diwali composition to be released this season. SonyLIV holds the exclusive rights to this song in the OTT space till 26th October 2017.
With Dil-Wali-Diwali, SonyLIV adheres to the brand ethos of ‘We LIV to entertain’ and launches only festive track this season. Adding to the festive zest, the Mahadevan trio present a treat to the ears with a lively and harmonious beat that lend itself as the anthem this festive season. To enjoy the beats of the new single tune into the Sony LIV app or website.
Singer and Composer Shankar Mahadevan says , “Music connects all of us universally! For us everything we do is Dil se and we wanted to help everyone celebrate this Diwali ekdum Dilse, filled with lots of love, ladoo, laughter and joy all rolled into one thus bringing first time ever my two amazing kids Siddharth & Shivam and me with our video “Dil-Wali Diwali” that we launched on SonyLIV and I thank them to partner with us for spreading our music video to its viewers. May you all have a happy and a prosperous Dil- WaliDiwali.
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With over 37 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature.
SonyLIV also launched YOLO – You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.
Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions.