SONY PICTURES LAUNCHES ITS BIGGEST SUMMER LINE-UP EVER

SONY PICTURES LAUNCHES ITS BIGGEST SUMMER LINE-UP EVER

~Brings back MIB, Spider-Man, Bond, Total Recall this year ~

~ Will release THE AMAZING SPIDER-MAN on 29 June beforeUS ~

Sony Pictures is all set to launch its biggest summerline-up ever to set off what looks like a major year for Hollywood at theIndian box office. The studio also announced that the India release of themuch-awaited blockbuster The Amazing Spider-Man is being advanced to 29June so that Indian fans can watch the film before it releases in the USon 3 July.

Sony Pictures’ summer line-up starts with Men in Black3 (3D, worldwide 25 May) going back in time with the original pairing ofWill Smith-Tommy Lee Jones and addition of Josh Brolin, followed by a freshreboot of the Spider-Man franchise The Amazing Spider-Man (3D, 29 June)starring Andrew Garfield, Emma Stone, Rhys Ifans and India’s own Irrfan, andending with a remake of the 1991 blockbuster Total Recall with ColinFarrell, Kate Beckinsale and Jessica Biel (worldwide 3 August).

The action doesn’t stop with the end of summer. Later inthe year, there’s Adam Sandler comedy That’s My Boy, high octane actionfilm Premium Rush starring Joseph Gordon Levitt, followed by the returnof another big franchise with Resident Evil: Retribution (3D, worldwide14 September), Here Comes the Boom starring Kevin James and Salma Hayekand 3D animated film Hotel Transylvania starring Adam Sandler and teenstar Selena Gomez, from cult animation director Genndy Tartakovsky known forsuch Dexter’s Laboratory, Samurai Jack, The Powerpuff Girls.

The year ends with the 23rd Bond film titled Skyfall(releasing one week before the US on 2 November) and Sparkle, starringJordin Sparks and featuring the last film appearance of the late great WhitneyHouston. 2013 is another cracker year with Quentin Tarantino’s DjangoUnchained starring Jamie Foxx, Christoph Waltz and Leonardo DiCaprio,sci-fi drama Elysium starring Matt Damon and Jodie Foster, CaptainPhilips starring Tom Hanks, After Earth starring the father-sonpairing of Jaden and Will Smith, a return of the horror classic Evil Dead,Roland Emmerich’s White House Down, and follow-ups of super-hit films TheSmurfs 2 and Grown Ups 2.

“After completing 75 years as a studio in India, 31of which I have personally been part of, I can say without a doubt that this isour biggest and most exciting line-up ever with tried and testedrecord-breaking performance at the Indian box office,” said Kercy Daruwala,Managing Director – Sony Pictures India. “On the whole, we have an ideal mix ofthe biggest blockbuster action movies as well as comedy, drama and family filmswith an arsenal of great directors and top rung stars.”

Commenting on the advance of the release date of TheAmazing Spider-Man, he said, “Each of the Spider-Man franchise films hasbroken records on its release in this territory. We are very confident thatIndian audiences will enjoy the new reboot of the franchise even more becausethey are watching it before the US and also as this film has an India connect.”

“Our line-up of strong franchise films with mass appealand already established high brand recall is ideal for unique and excitingco-promotional activities with like-minded brands, both local andinternational,” said Divya Pathak, Director – Marketing. “Many brands arechoosing to partner with our blockbusters because of the incomparable scale ofthese movies.”