Sona Mohapatra and Wajid Khan come out in full force to support Zee TV’s Rashtriya Sangeet Party
The judges of Zee TV’s show Sa Re Ga Ma Pa are fronting the campaign to discard discrimination and dissolve barriers by celebrating music in its purest form.
Some shows become popular, some attain cult status, but only a few become an institution. Zee TV’s pioneer show Sa Re Ga Ma Pa is one such prestigious platform that has given the nation’s aspiring singers an opportunity to showcase their golden voices and build an extraordinary career in the world of music. Season after season, the show has not only reinvented music but also brought the entire nation together to celebrate music in its purest form. In fine sync with the channel’s philosophy Aaj Likhenge Kal, the new season of Sa Re Ga Ma Pa will stand up for music being the greatest leveller, an all-embracing medium that values only talent and does not discriminate basis a person’s identity. In fact, Zee TV’s hard-hitting marketing campaign goes one step further and announces the formation of the first-of-its-kind all-India parody political party called the ‘Rashtriya Sangeet Party’, that demands the discarding of labels based on caste, creed, background, gender, sexuality and brings people together to celebrate their talent and love for music. With the core thought of music for all #MusicSeBaneHum, the new season of Sa Re Ga Ma Pa focuses its spotlight on talent alone, sending out a strong message of all-inclusiveness. The show’s judges Sona Mahapatra and Wajid Khan have extended their support by flagging off the campaign, putting out powerful tweets representing the party’s manifesto.
Sona said, “As an artist & as a human, I am happy that India is now in an age that reflects pre-colonial ideals & that ‘love is love’, the greatest force of nature & there is no wrong gender just as there isn’t a right one! Music is another such unifying force in the world & I am elated to celebrate my association with Sa Re Ga Ma Pa and the birth of the ‘Rashtriya Sangeet Party’, a unique party manifesto that aims to unite all with Music and Love. It focuses on bringing everyone together and propagates a strong message of all-inclusiveness.” Wajid added, “I have been associated with Sa Re Ga Ma Pa in the past as well and have always looked forward to a variety of singers that this platform offers. Moreover, this season, I am happy to celebrate music in a unique manner and lend my full-fledged support to the Rashtriya Sangeet Party. It is a one-of-its-kind initiative that spreads hope and positivity through music by rising above all discrimination and barriers.”
Since its inception on 28th October 2018, the Rashtriya Sangeet Party’s microsite and subsequent social media platforms (twitter, facebook and Instagram) have been creating awareness about its propaganda through strong and impactful creatives bringing alive the power of music. The naara #HaregaBhaiHarega has been used to create a war cry against discrimination. Apart from urging celebrities connected to the music world to join this movement, the campaign has also been targeting and tapping into current issues and linking it to music, populating the #HareBhaiHarega. It has generated thousands of conversations on various social media platforms and trended for almost 3 hours a day after its inception.
The campaign ‘Music Se Bane Hum’ is spread across different mediums and will reach out to the viewers through several initiatives propagating Rashtriya Sangeet Party’s agenda. The logo of the party- a symbol of the harmonium, stands for what is right and what is right is only music. A strong social media outreach has been planned to drive conversations on twitter, facebook and Instagram through proactive and reactive posts and gifs that present music as a solution to topical problems society faces. The campaign will also have musical rallies and morchas making it a larger-than-life and differentiated marketing phenomenon.