Soha Ali Khan presents a donation cheque to Women’s Cancer Initiative

Soha Ali Khan presents a donation cheque to Women’s Cancer Initiative !

The final countdown for Pinkathon 2012 begins!

Festivities at the “Pink Carnival”, being organized by Pinkathon 2012 at Phoenix Marketcity mall, reached an all-time high when actress and style diva Soha Ali Khan visited the mall to show her support for Pinkathon and spread awareness on the cause of breast cancer. Soha also presented a donation cheque worth Rs. 100000 (Rupees One Lac) to Deveika Bhojwani from the Women’s Cancer Initiative, thus marking the official countdown to the run scheduled to take place in Mumbai on the 16th December 2012.

Pinkathon 2012 is an initiative by avid runner and fitness enthusiast – Milind Soman who is bringing this international concept of 10km run to India through his event management agency “Maximus Events” along with his partner Reema Sanghavi. This will be India’s first ever 10km run for women named “Pinkathon – Run to Lead” with an aim to spread awareness on breast cancer, and will be conducted in three categories of 10km, 5km and 3km.

Speaking on the occasion, Soha Ali Khan said: “Breast cancer is the least spoken about ailment in India and it’s surprising how easily we avoid such a big issue. I think events like Pinkathon go a long way in creating awareness about breast cancer and I’m glad Milind has taken up this initiative! I urge all the woman of Mumbai to step forward and support Pinkathon, this is your cause, register and run for yourself!”

Reema Sanghavi, Managing Director Maximus Events said, “Being a woman, it is truly endearing to see such a great response for Pinkathon. With just a few days left for the run, energies are at an all-time high and we are hoping that the support we have received till now will continue throughout the coming years!”

Giving his views at the event, Milind Soman said, “The official countdown for Pinkathon has now begun and I request each and every woman to step out and register for the run, if they haven’t done so already! I am thankful to Soha for being a part of this initiative and supporting the cause wholeheartedly. Endorsements by socially aware celebrities of her calibre can go a long way in creating awareness about the cause and the run.”

Online registrations for Pinkathon have now shut down. However, interested candidates can visit Phoenix Marketcity or High Street Phoenix mall till the 9th December, who are the ground partners. For details, participants can visit their website or log onto to and