Sunday evening was high on fashion as Archana Kochhar marked her debut into menswear. She gave a sneak preview of her first men’s line ‘Barcode – the Resort Collection’ at her designer store in Juhu. The collection is set to scorch the ramp at the upcoming Kingfisher Ultra Kochi International Fashion Week (Kingfisher Ultra KIFW), scheduled to be held from April 07 – 10, 2012.
‘Barcode’ is a summer collection inspired by the stripes and checks of the barcode, and it lavishly celebrates ivory and ebony in its linear best. The look is kept very relaxed and casual, with shirts left unbuttoned and collar standing high, sleeves rolled, teamed up with cropped pants and beach shorts. Bold black and ethereal white gets a splash of bright electric neon to create a sense of peppy fun that provides a lively alternative to crisp and sleek styling. Suitable for the beach resort or the bar, it is ideal for those who want to sit back and relax with style in this summer heat.
The evening which was hosted by Kingfisher Ultra and Lavazza Coffee saw a perfect confluence of music, fashion and glamour. Raising a toast to fashion were the glitterati and glamourati of the city viz Krushika Lulla, Shawar Ali, Zulfi Syed, Arjan Bajwa, Priyanka Shah, Lakshmi Rai, Vinod Pandey, Tanvi Vyas, Shriya Kishore and many more.
A delighted Archana Kochhar said “I am very happy to be associated with the Kingfisher Ultra Kochi International Fashion Week and this is the first time that I am showcasing my range of high summer men’s wear resort collection called “Barcode”. It is altogether a different platform and I am looking forward to presenting Archana Kochhar for Copperstone for the first time in the beautiful city of Kochi”.
Commenting on Kingfisher ULTRA’s association with fashion weeks, Mr. Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited said “Kingfisher ULTRA is the Emperor of Good Times and personifies an urban, affluent, stylish and modern lifestyle, where fashion is an integral part. Kingfisher ULTRA brings the ‘Good Times’ to fashion aficionados across the country through its associations with various fashion properties.”
The second edition of the Kochi International Fashion Week, organised by the ‘Emperor of Good Times’, Kingfisher Ultra in collaboration with Storm Fashion Company is scheduled to be held from April 7 to April 10, 2012 at the Casino Hotel in Kochi.The four day fashion extravaganza, touted as Kerala’s biggest fashion event will see over 12 designers participating, including leading Indian designers like Pria Kataaria Pauri, Vivek Karunakaran, Riyaz Gangji, Monapali, Hari Anand, Sanjana Jon, Julie Vergese, Prabhat Samasooriya, Gihan Ediriweera, Darshanika Ekanayake, Archana Kochhar amongst others.
About Kingfisher Ultra
It is for those who want the best and deserve the best. It is currently available in all major cities of the country. Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high-end brand from the house of United Breweries Ltd, Kingfisher ULTRA assures consumers the best quality in taste, packaging and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which gives a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.
The brand has based its activations on prominent lifestyle genres like ‘Fashion’ in the form of associations with all leading fashion weeks such as LIFW, WIFW, HDIL Couture week, VHIMW etc..The ‘Inspiring Fashion’ campaign of the brand not just highlights the association of the Kingfisher ULTRA with fashion through spectacular visuals & stunning models, but also makes the brand aspirational for consumers.
Kingfisher ULTRA is about people experiencing their next high in life. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.
About Storm Fashion Company
Storm Fashion Company owns and operates fashion weeks at Chennai’ Kochi, Jaipur, Hyderabad and Ludhiana. SFC is comprised of fashion marketing, cinema, advertising, public relations, multi-media specialists and fashion business professionals. This group’ of fashion Industry experts have over 20 years of combined experience with fashion show production and design as well as in the publishing, cinema production, small business management, and marketing industries.