Reliance Broadcast Network Ltd. (RBNL) announces a key appointment at the top level with Simmi Karna coming on board as the Business Head for BIG Productions, its television content production arm. As part of her new portfolio, Simmi will be responsible for creation and marketing of shows designed both for regional and Hindi GEC. She will also be responsible for the P&L of BIG Productions and will report to the CEO of Reliance Broadcast Network, Mr. Tarun Katial.

A Molecular Biologist by education, this creative whiz was drawn to the television industry as she began researching and writing for television way back in 1997. Over the last 15 years, she has worked across leading brands in the television industry ranging Zee, Channel V and IMG, as a writer and creative director across genres of fiction, non-fiction, sports, fashion, among others. Her last assignment prior to joining BIG Productions was with Balaji Tele Films as the Chief Revenue Officer.

Commenting on her appointment Tarun Katial CEO, Reliance Broadcast Network Ltd., said, “Simmi’s vast experience across a variety of genres with her erudite stamp on programming makes her an asset to the organization. Her ability to ideate and conceptualize basis audience preferences, while ensuring in line with Clients’ briefs is her strength which will work excellently when coupled with her people management skills to lead the business into its next level of growth.”

On her appointment at BIG Productions, Simmi Karna says, “I look forward to working with the young and dynamic team at BIG Productions. The television industry is geared for exploratory programs and these are really exciting times for TV in India. RBNL has some great properties for television and I look forward to a challenging and exciting career in television production.”