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    Breaking News

    Shehzada winning hearts in the city of hearts, Indore!
    Hansal Mehta and Anubhav Sinha have a friendship that goes beyond their upcoming film ‘Faraaz’
    Dinesh Vijan’s Maddock Film Partners with Celebrated Author Harinder Sikka; acquire the rights of the Bestselling Novel “Vichhoda: In the Shadow of Longing”*
    YRF’s Pathaan is a historic hit, collects 113.6 crore gross on day 2, total worldwide collection at an astronomical 219.6 crore gross!
    Parineeti Chopra receives the prestigious India UK Achievers Honours as the Outstanding Achiever in the “Arts, Entertainment and Culture” category!*
    Digital & Social Media

    Shalimar Productions to launch its OTT platform ‘NJOYMAX’

    Published by Hemant Sanganee on Aug 4, 2021

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    Shalimar Productions to launch its OTT platform ‘NJOYMAX’

    Shalimar Productions Ltd has announced that the company is to soon launch its OTT platform – “NJOYMAX”. Through this platform, Shalimar look to bring a variety of family-friendly mainstream & regional media content directly to the consumers.
    Company has exciting plans for NJOYMAX as a platform for secure content delivery as well as have chalked out plans to include off-beat, multi-lingual, mythological & experiential media content for consumers to directly experience.
    Initially the application will be available only on Android mobile devices & tablets. The development of a Web-browser based platform for NJOYMAX is also underway & it will be introduced shortly after the Android app’s Launch. NJOYMAX app will further come to iOS later this year.
    The Company will initially tie up with vendors for media content for its App & plans to grow its content library gradually. While the Company library is being expanded & curated, NJOYMAX will be available Completely Free of Cost for a Limited Time.
    India is currently the fastest growing OTT market in the world. Video on demand through OTT is expected to replace the traditional platforms, namely radio, cable, cinemas & theatres. The current pandemic situation has only accelerated the disruption & made the process achievable rather sooner.
    In a study by RBSA Advisors, Indian OTT space is expected to grow manifold to $12.5 bn by 2030, from the current size of $1.5 bn. We are targeting the Indian language speaking populace from Tier 2, Tier 3 & Tier 4 cities which are expected to drive the next growth in the OTT landscape.
    Shalimar Productions ended at Rs0.52 apiece up by Rs0.01 or 1.96% on Sensex.

    Hemant Sanganee

    Recent

    • Shehzada winning hearts in the city of hearts, Indore!

      Shehzada winning hearts in the city of hearts, Indore!


    • Hansal Mehta and Anubhav Sinha have a friendship that goes beyond their upcoming film ‘Faraaz’

      Hansal Mehta and Anubhav Sinha have a friendship that goes beyond their upcoming film ‘Faraaz’


    • Dinesh Vijan’s Maddock Film Partners with Celebrated Author Harinder Sikka; acquire the rights of the Bestselling Novel “Vichhoda: In the Shadow of Longing”*


    • YRF’s Pathaan is a historic hit, collects 113.6 crore gross on day 2, total worldwide collection at an astronomical 219.6 crore gross!

      YRF’s Pathaan is a historic hit, collects 113.6 crore gross on day 2, total worldwide collection at an astronomical 219.6 crore gross!


    • Parineeti Chopra receives the prestigious India UK Achievers Honours as the Outstanding Achiever in the “Arts, Entertainment and Culture” category!*


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