Shahrukh Khan will be guest of honour at the inaugural session of IAA Silver Jubilee Summit

Shahrukh Khan will be guest of honour at the inaugural session of IAA Silver Jubilee Summit

IAA to hold its major Silver Jubilee Summit at Kochi

Between 3rd and 5th September

Kochi, The International Advertising Association (India Chapter) will celebrate its Silver Jubilee with a three day Summit at the Le Meridian Convention Center Kochi betweenthe 3rd and 5th September 2015. Under the overall theme of “What’s Coming Next” of IAA Global, this Summit will have a sub theme of “Change is shaping the Future!”“This will probably be the largest event ever in the field of marketing and communications in Kerala”, declares Srinivasan Swamy, the President of India Chapter of International Advertising Association that is organizing the Summit.

The three-day event will bring together the best minds in the fields of marketing and advertising, as well as advertising icons that have been part of the growth of many brands. They will discuss, debate, interact, offer thoughts & experiences, and provide some pointers on the future of marketing and advertising in the coming years. 18 business sessions have been planned on a variety of subjects.

Among speakers who have confirmed participation are two advertising icons and brand ambassadors of 25 years: Shahrukh Khan and Sachin Tendulkar. They will talk about their experience as brand custodians rather than about films or cricket. Then there is Arnab Goswami, Editor & Chief Times Now who rewrote the rules of TV journalism in India. Sadhguru Jaggi Vasudev will talk about the marvels of the mind as it relates to marketing communications.

We have 11 international speakers flying in from different parts of the Globe: Jeffrey Cole, Director, Centre for the Digital Future, from Los Angeles:Cindy Gallop, founder & Chairman of one of the most creative agency, BBH in USA and now passionate about #IfWeRantheWorld and #MakeLoveNotPorn, from USA; Ralph Simon, considered father of mobile based marketing and Chairman & CEO, Mobilium Global Ltd from London; Paul McCarthy, author od Online Gravity and an expert on technology that is shaping the world, from Sydney; Rob Sherlock, Worldwide Executive Creative Director of ADK, Japan; and many such people.

Swamy, quoted earlier,adds “All of us have attended conferences in Mumbai and Delhi and even Goa.  But there is a different rhythm about it being held in Kochi – the weather, the warmth of the people, the backwaters – an ideal place to hold a Summit for over 1000 delegates – a number we expect from across India and of course Kerala.”

Pradeep Guha, Chairman, IAA Silver Jubilee Summit “I was actively involved in AdAsia of Jaipur (2003) and Delhi (2011).  As Chairman of AFAA, I was involved in AdAsia in Hanoi (2013).  As IAA Global Executive Committee Member and IAA Area Director (Asia Pacific), I have been involved in many global events too.  This event in Kochi is amongst the best I have been involved in, in terms of content, quality of speakers and entertainment planned.  There is something in it for everyone”.

Ramesh Narayan, Co-Chairman, IAA Silver Jubilee Summit “If content is King, then packaging is Queen! We have spared no effort to make the Summit a wonderful experience for you.  Right from when you land in Kochi airport to when you check-in at Le Meridien, or at the delegate registration desk, the conference stage, the entertainment, the food… you have to be there to experience it! “.

About IAA

International Advertising Association is the world’s largest body representing and promoting the cause of advertising. It has members drawn from senior practitioners of Media, Marketers and Agencies.  Started in 1938 and Head Quartered in New York, it is now present in 77 countries.

The India Chapter of IAA, in its 25th year, has been an active one and has been recognized as such by IAA Global as the ‘best Chapter’ on the last two occasions. Its roster of events include several high profile events like the IAA Leadership Awards, the Olive Crown Awards, Debates, Conversations, Webinars, Seminars etc. The thirty-two events organized last year included seminars on Women’s issues and Global Marketing. Some of the eminent names who have spoken at the IAA events in the last couple of years include Sri Narendra Modi, PiyushGoyal, Praful Patel, Jayant Sinha, Manish Tiwari, Maneka Gandhi, SadhguruJaggiVasudev, Amitabh Bachchan, Nita Ambani, PriyaDutt, Sir Martin Sorrel, D Shivakumar (Chairman PepsiCo India), RajanAnandan (CEO, Google India), VenkateshKini(President Coke India) to name a few. As you know, we are a non-profitindustry body.