Sennheiser partners with Johnnie Walker The Journey to take Sennheiser Top 50 to newer heights!
Sennheiser Top 50 & Johnnie Walker the Journey announce the shortlisted Top 100 bands
Strengthening its commitment to build a platform for bands in India, Sennheiser, the 70-year old German audio brand, today announced its partnership with Johnnie Walker The Journey for the second edition ofSennheiser Top 50 – a battle of Indian bands to compete and make their way to the coveted list of Top 50 best bands in India. With this association, Sennheiser is giving bands a once-in-a-lifetime opportunity to showcase their talent at a truly grand level. Sennheiser also announced the shortlisted Top 100 bands of the Sennheiser Top 50 contest. Around 366 bands across genres shared their orginal compositions and registered for the second edition of the contest. This year, the jury of stalwarts from the music industry includes –Shankar Ehsaan Loy, Raghu Dixit, Papon and Ashish Manchanda.
Johnnie Walker The Journey inspires personal progress and hence is the perfect partner for the second edition of Sennheiser Top 50, one of the most promising platforms for talented bands in India.
Mr. Vipin Pungalia, Director, Sennheiser Professional Segment, commented on this association saying, “Sennheiser has always worked towards bringing its consumers and audience the best music experience and Sennheiser Top 50 is a step forward in that direction. We have received an overwhelming response from bands across the country. We challenged the bands to come up with unique compositions and it gives me immense pleaure to share that we received participation from 400 brands across genres. The association with Johnnie Walker The Journey will further raise the bar by helping us provide a platform for bands to grow by leaps and bounds in their professional careers. The association feels completely in sync with the passion that both the brands have for music and we believe that together we will bring alive the independent music scene in India.“
Nitesh Chhapru, Head of Marketing, Luxury & Premium Core Portfolio, United Spirits. said, “Johnnie Walker The Journey is delighted to partner with Sennheiser Top 50 in their effort to encourage music amongst Indian youth. Through this association, we hope to inspire bands to showcase their musical talent and step up the experience for the audiences.“
The winning band will take home a Trophy, evolution wireless 500 G3 vocal microphones and HD 280 Pro for the band, 2 Year endorsement de al with Sennheiser which will give them access to Sennheiser gear, opportunity to perform at an acclaimed music festival and be the face of Sennheiser for the next two years across catalogs & brandings. The second edition will create stir with an on ground finale where the Top 5 bands will battle it out to be number 1.
Registerations began on 20th Juneand lasted till 25th July. The top 100 shortlist has been announced basis the entries submitted and the jury decision. The next phase will involve jury decision(70%) and public voting(30%) which will reveal the ranks 6 to 50. This will be followed by the on ground finale on 22nd September 2016 at Hard Rock Cafe, Worli, where top 5 bands will fight it out in front of the jury to reveal the top 5 ranks.
About Sennheiser Electronics India Private Limited
The Sennheiser Group based in Wedemark near Hanover, Germany, was founded in 1945 and has gone on to become a leading manufacturer of microphones, headphones and wireless transmission systems. Sales in 2013 totalled 590.4 million euros.
Sennheiser employs more than 2,500 staff worldwide and operates plants in Germany, Ireland and the USA. The company has a worldwide network of subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hongkong, India, Singapore, Japan, China, Australia and New Zealand, Canada, Mexico, and the USA. It also has long-established trading partners in other countries. Georg Neumann GmbH, Berlin, a maker of studio microphones and monitor speakers, and Sennheiser Communications A/S, a joint venture making headsets for PCs, offices and call centres, are also part of the Sennheiser Group.