Seagram’s 100 Pipers Music CDs ‘Cheers to 12’ – Celebrating 12 years of maturity

Seagram’s 100 Pipers Music CDs ‘Cheers to 12’ – Celebrating 12 years of maturity


Hyderabad: Seagram’s 100 Pipers Music CDs successfully concluded an enchanting evening with Bollywood actor R Madhavan. Celebrating 12 Years of maturity, the guests witnessed a first-hand experience of his 12 year journey from anonymity to stardom. This first of its kind initiative, was a celebrating eventide held at the Trident, Hyderabad on October 13, 2017.

Every person is not born successful and the journey to reach the stage of fame is indeed long and challenging he says. Aptly titled, ‘100 Pipers Music CDs ‘Cheers to 12’, is an extravaganza which brings together artists from across India to engage with the guests emphasising on their hardships and struggles during their journey.


Commenting on Seagram’s 100 Pipers Music CDs ‘Cheers to 12’                           ,Pernod Ricard India said, “Seagram’s 100 Pipers Music CDs has always been dedicated towards spreading the message of celebrating success. The brand’s unique iconography and heritage reflects the essence of a “True Legend” and Cheers to 12 is a conscious effort to rejoice 12 years of maturity with various artists sharing their success stories.”

Seagram’s 100 Pipers Music CDs ‘Cheers to 12’ provides the artists with a platform to inspire the people by sharing their stories of the long distance race to glory. The heart-touching stories demonstrate the constant fight between self-belief and self-doubt proving that destiny is certainly not defined by geography.

After the onset of its maiden venture in Hyderabad, Cheers to 12 will inspire further in Kokata, Delhi, Mumbai and Bangalore.