SAREGAMA’sIcons Nxt has collaborated with Talenthouse, India’s largestcreative crowdsourcing platform to source the next generation ‘music icons’ and‘pop artists’ for its reality show SAREGAMA’s Icons next – Season IIbeing aired on UTV Bindass. Talenthouse has currently launched an online‘Creative Invite’ calling on the country’s finest and most talentedyoung musicians.
The first season saw fivepopular young artists Samar & Sanam, Phoenyx, PAAPI 4, Nasha and DholFactory earn a massive fan base. The platform gets bigger in the second season.The collaboration intends to promote mainstream artistesand revive pop music and fashion them into the next generation music Icons.
Speaking on this initiativeAdarsh Gupta, Business Head, Music -Sa Re Ga Ma Icon’s next said “There hasbeen a huge vacuum in the Pop genre in India for many years and SA RE GA MAseeks to resurrect the genre with Talenthouse helping us hunt and select thebest singers from across the country to participate on this show”
Arun Mehra (CEO,Talenthouse) said, “Talenthouse provides life changing opportunities forartists globally by giving them various platforms to showcase their creativityand get recognition. Our previous invites in the music segment has been verywell received by the music fraternity like the Band Hunt to Open forMetallica@F1Rocks receiving more than 250 entries across the country. We areconfident that we will identify India’s best Pop & rock talent for SAREGAMA’sIcons Nxt”
The winner will receive a 2year contract with SA RE GA MA and get a platform to showcase their talent. Thewinning talent will be showcased on UTV Bindass in a variety of contemporarygenres like Pop, Rock, Bhangra, Soft Rock, Electro House, Electro Pop, ClubHouse etc., with each Iconic figure redefining a style.
Forentry guidelines and information on how to submit videos for this creativeinvite go to http://www.talenthouse.com/saregama-iconnextbandhunt1
About SAREGAMA
Saregama India Ltd. is thecustodian of over half of all the music ever recorded in India.
The hugely popular artistswho have been featured on Saregama Icons NXT are bands of immense popularityand the list includes; Samar & Sanam, Phoenyx, Nasha, Paapi 4 and The DholFactory.
About Talenthouse India
Talenthouseis an international platform that provides emerging talents and aspiringperformers, artists and creative individuals with opportunities to work withleading artists and brands. Talenthouse has been associated with globally renownedartists like Paul McCartney, Lady Gaga, Maroon 5, Justin Timberlake, Rihanna,Naomi Campbell, Rod Stewart, Brett Ratner, Queen, Kylie Minogue and many more.It is the only platform to boast of over 50,000 artists and a 40-memberoutreach across the globe
TalenthouseIndia, a part of Reliance Entertainment Pvt. Ltd., based in Mumbai will overseegrowth and business in India and Southeast Asia. It will focus on nurturingfresh and creative talent in the country and provide opportunities forcollaboration at international level as well. Talenthouse will connectwith artists across film, fashion, music, photography & art oncollaborative projects and embrace artists at entry level.
