SAREGAMA acquires the rights for LIVE streaming of “Lalbaugcha Raja”
Saregama India Ltd., India’s flagship Music and Entertainment Company, continues to maintain their position of significant strength in the devotional category for years together. The latest venture in this category being the acquisition of WEB/DTH/IPTV rights for the Lal baugchaRaja live feed.Lalbaugcha Raja epitomises divinity for all its Ganesha devotees and Saregama promises to deliver only the best to the lord’s worshippers.
Saregama has acquired the exclusive rights of streaming LALBAUGCHA RAJA LIVE on Web, Youtube, IPTV & DTH platform for the coming 12 months.
“This offering goes to all the devotees who can now seek the blessings of Lalbaugcha Raja from any corner of the world”
Madhusudhan – Vice President Saregama Digital “Saregama’s name has always been synonymous in the devotional category because of the richness and depth of content acquired & developed over the years. Now keeping with our tradition we have acquired the exclusive rights to live streaming of the Lalbaugcha Raja Ganpati festivities on the WEB/DTH & IPTV platforms. The content would include the live stream of the aarti; festivities; celebrity interactions etc. We also will have catch up options of the best of the previous day.”
Listed on the NSE and BSE, Saregama India Limited, is India’s largest and best-known music recording company.
Formerly known as The Gramophone Company of India Ltd, Saregama owns the largest music archives in India, one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has now expanded into other branches of entertainment – it is involved in production and distribution of motion pictures, television software, digital content, and home entertainment. It also runs studio facilities in Dum Dum, Kolkata making it one of the best end-to-end entertainment houses in the country.