Salman Khan Loves Splash- GCC & MENA Campaign
Splash has unveiled the latest campaign images featuring Salman Khan, for the Middle East. The Bollywood heart throb is the brand ambassador for Splash in the GCC & MENA Region.
Riding high on signing Salman Khan as the brand ambassador, Splash has unveiled the first leg of its hotly anticipated Autumn Winter’13 campaign featuring the heart-throb in the season’s key trends. Revealing an entirely new concept and moving forward from ‘Fashion 365’, Splash’s new brand campaign plays on the brand’s long standing affair with fashion and is titled ‘Love Splash, Love Fashion’.
The campaign takes inspiration from the 20 years in love with fashion concept that was launched earlier this year as part of the on-going 20 year celebrations at Splash. Building onto this concept, the new campaign will see the heart symbol, a specially designed logo used as a lifeline that runs across all new communication for the brand.
Talking about ‘Love Splash, Love Fashion’, Raza Beig, CEO Splash & Iconic, said, “The new campaign reinforces our love affair with fashion and brings the entire brand experience of 20 years in love with fashion to life. With Salman at the forefront of our campaign we aim to connect with the sensibilities of the fashion-savvy Middle Eastern consumer and build a positive response.”
Splash is also creating a variety of interaction points on its social media platforms for Salman fans and Splash consumers to stay updated on every aspect of ‘Love Splash, Love Fashion’ and also participate in exclusive competitions.
The campaign is valid in UAE, KSA, Kuwait, Jordan, Oman, Bahrain, Lebanon, Qatar, Libya, Egypt,Tanzania and Pakistan.