‘R…Rajkumar’ gives India its first custom comic
Eros International and NextGen Films’ R…Rajkumar in a creative marketing stratergy gave its fans a chance to feature alongside Shahid Kapoor and Sonakshi Sinha in India’s first custom comic, something that has never been attempted or done this far. The contest, which began on 25th October on Facebook, invited its fans to submit their ‘faadu’ story ideas. Of these, three winners would soon be featured in a special digital comic.
Starring Sonakshi Sinha and Shahid Kapoor, the movie directed by Prabhu Dheva has caught massive attention through its ‘hatke’ dialogues and songs that make one dance to its beats.
Giving fans another reason to be excited, the Facebook page of the movie began the contest where the participants had to submit their stories in the comment box. The selection of the winning entries will be on the basis of how interesting and out-of-the-ordinary the story is and would then be turned into, what would be India’s first custom comic for any movie. The winners would be featured in their own story alongside Shahid and Sonakshi in their digital avatar in the Comic strip. The contest ended on 31st October 2013.
Talking about the concept says producer Viki Rajani, “The interactive comic book was purely strategized keeping the marketing angle in mind. Also it has become a huge talking point. We have uploaded stills of our hero on Facebook and Twitter. Users can add their own pictures to it and make a new story”
Eros International and NextGen Films’ R…Rajkumar starring Shahid Kapoor and Sonakshi Sinha, directed by Prabhu Dheva is scheduled to release 6th December 2013.