ROYAL CHALLENGERS TO FLAUNT A BOLD NEW LOOK DURING IPL SEASON 9
Launches the Bold Army – An initiative that will bring RCB fans closer to the sport.
Releases the new RCB #PlayBold Anthem
Bangalore, Royal Challengers Bangalore (RCB) today unveiled its all new Black and Red Bold Jersey, while also becoming the first IPL team to have different ‘Home’ and ‘Away’ kit.
The new bold look of the RCB team has been created by talented designer Michael Foley and will be manufactured and retailed by ZEVEN, the exciting new brand in Indian sport and the official Team Kit Partner of RCB. The new kit draws its inspiration from the passion for the sport and the support fans render towards the game.
The Home and Away Jerseys alternate between a striking combination of red and black, where Black denotes power and red signifies energetic passion. The new kit proudly displays the RCB logo with RCB’s iconic Rampant Lion and Roundel that represent the team’s pride and never say die attitude. The kit is designed using Zeven’s temperature management Atmocool fabric which will ensure that the players take to the pitch with the most performance-driven and stylish kit design ever. The new kit was launched by the captain Virat Kohli, Chris Gayle, and the rest of the star studded RCB team. To celebrate its legion of fans who are at the heart of RCB’s popularity, the first recruits of the Bold Army joined the team for the unveiling.
The Bold Army are the team’s official cheer squad comprising the boldest RCB fans from across the country, chosen thorough an intense selection process to determine their game for life and relentless spirit to take on the world. These Bold fans get a once in a lifetime opportunity to interact with their favourite players, get access to exclusive team merchandise and enjoy unique experiences like the soon to be launched Bold Box through the IPL season.
Commenting on the initiative, Amrit Thomas, Chairman for RCB said, “Royal Challengers Bangalore has some of the boldest T20 players in the world and we wish them luck as they come together during the IPL season to celebrate the spirit of cricket by playing bold – expressing skills and talent freely, without holding back. We are very happy at how the new team kit has managed to personify this Play Bold creed. Also considering the love that the fans have for the RCB team, we believe that the Bold Army is going to be landmark step in bringing fans closer to the sport and help them celebrate the passion for T20 and playing bold.”
The new RCB #PlayBold anthem that was released during the event is bold and catchy and promises to elevate the mood for the game. It is an anthem that needs to be sung loudly, vociferously, from the heart, and with attitude. Just the way RCB play their game. Composed by Salim Merchant, the anthem is inspired by and borrows from the bold spirit which embodies Gen-Y’s ‘never say die’ spirit that team RCB live and play by.
The event was live streamed on the Royal Challengers Facebook page to knit together the RCB fans from across the country.
The Royal Challengers Bangalore (RCB) IPL team is owned by Royal Challengers Sports Private Limited, a subsidiary of United Spirits Limited – a Diageo Group Company. One of the more consistent and successful teams of the IPL, the RCB is captained by Virat Kohli and has tremendous international star power in the form of Chris Gayle, AB De Villiers & Shane Watson as well as youngsters like Sarafarz Khan, Yuzvendra Chahal and Mandeep Singh and home-grown home grown Karnataka players like Stuart Binny and KL Rahul. The team is coached by New Zealand’s ex-captain and internationally acclaimed cricketer Daniel Vettori.
ZEVEN is the revolution that is transforming Indian sport. ZEVEN offers world class footwear, apparel and accessories at affordable prices, designed especially for India. . ZEVEN is the official Team Kit Partner of RCB.