Roots introduces Anjali Mody as the Brand Ambassador
In an era of ever changing global consumer behavior, it becomes of high relevance that brands find new innovative ways to effectively communicate with their clients. Understanding this trend and surviving successfully for four generations, the prestigious Ramniklal& Sons Jewelers have launched their new label – Roots. The brand ambitiously promotes a line of jewellery ranging between 30K to 3lakhs. It aims to cater to an independent, purposeful woman whose achievements can be highly reflected in her personal style. Roots is an endeavor of the daughter, Freanka Dhanak and the son, Vishal Dhanak to continue their rich heritage which is independent of the time. It brilliantly promotes excellence and modernism in jewellery through a network of carefully selected novel designs.
This young, inventive and contemporary brand has unveiled its very first brand amabassador, with the vision to represent the face of the new Indian woman. This individual high on fashion and a woman of her own substance is none other than the successful entrepreneur of today, Anjali Mody. One of the daughters of top corporate lawyer Zia Mody and business tycoon Jaydev Mody, Anjali Mody perfectly embodies the vision and image of the brand. From heading the marketing division of her father’s company to individually running her furniture studio and being a successful co- founder of a digital communication agency, this incredibly skilled and creative fashionista truly signifies the spirit of ‘necessity ‘with ‘artistry’. Anjali wears this fame like a tailored suit. Aside of the work she is an avid traveler and fascinates her imagination with keen interest in art, music and design. Her soft spot for animals is evident with her involvement in animal welfare and their medical well being. Through her, the brand aims to celebrate the individual lives of young and vivacious women who enjoy fashion but at the same time have their roots grounded. Anjali’s eclectic nature and experimental fashion sense finely personify the ethos of Roots. Mody looks beyond stunning in some of the most sought after jewellery pieces of Roots.
Anjali Mody, who will be seen as the new face of the jewellery brand, also connects and relates with the brand on a personal level. “It feels great to be the brand ambassador of Roots. I have known Vishal and Freanka for few years and I am well aware of the form and function this brand is going to take. They are doing something completely new. This is very exciting for me. I look forward to the rest of the year.”