Ronnie Screwvala & Zarina Mehta unveil new identity for Swades !
Founders Ronnie Screwvala and Zarina Mehta today unveiled the new logo of their Foundation – Swades, earlier operating under the brand name SHARE(Society to Heal Aid Restore Educate).
Subscribing to the belief that India cannot rise to its true potential without the fundamental transformation of the lives of people in rural India, Swades is dedicated towards the empowerment of rural India by adopting a holistic, 360 degrees development approach, encompassing interventions across Water & Sanitation, Agriculture &Livelihood, Health and Education.
The launch of the new identity of Swades Foundation was supported by Ranbir Kapoor, Farah Khan & Ashutosh Govarikar who along with deliberating on issues facing rural India and possible solutions, rewarded the exemplary work done by Swades Foundation’s Women Self Help Groups.
Swades Foundation is a 72 people strong professionally run organisation with Praveen Aggarwal at the helm as the Chief Operating Officer. With 26 years of experience in Business Management and Corporate Affairs in large Indian and global organizations, Praveen’s last assignment was with Hindustan Coca-Cola Beverages as Chief of Corporate Affairs and headed the CSR & Sustainability function of Coca-Cola India & South West Asia.
Swades Foundation, in the first phase, is set upon on a mission of positively impacting 1 million lives in Rural India over the next 5 years. During this time, the foundation has planned an outlay of close to INR 700 Crore of which 350 Crore will be invested by the foundation and the remaining 350 Crore will be raised through donors.
The foundation has crafted a unique strategy which is to Engage, Execute, Empower and Exit with the belief that it will be a key driver in enabling their communities with the capability of transforming their own lives.