Riyaaz Amlani, C.E.O & MD – Impresario Entertainment & Hospitality Pvt. Ltd. (parent company of Social) as a part of #SocialSupports hosted the launch of Anosh Iranis’ latest novel, ‘The Parcel’ with the who’s who of the literature and culture industry in attendance, last evening at antiSOCIAL, Khar.


‘To encourage and foster culture is core to Social’s brand philosophy,’ says Riyaaz Amlani, C.E.O and MD, Impresario Handmade Restaurants (parent company of Social). ‘#SocialSupports has been designed to offer local authors, musicians, budding film makers, startups & innovators the support to showcase their talent using Social’s on ground and digital presence as platforms to communicate to a wider audience.’


Anosh Irani is a critically acclaimed author of many books and literary pieces, many of which have been set in and around Mumbai. His books have won many prestigious literary prizes and have been nominated for a number of awards. Set in Kamathipura, the notorious red-light district of Bombay, his latest work ‘The Parcel’ revolves around Madhu, who was born a boy, but identifies herself as a eunuch. She has spent most of her life in a close-knit clan of transgender sex workers. The book is rife with trials and tribulations that a member of the “hijra” community faces. The plot is engaging and strikes a deep emotional chord and poses tough questions to society as a whole. This is a dark, devastating but ultimately redemptive novel that promises to be one of the most talked-about publications of the year.


Present among others were Boman Irani, Shiamak Davar, Kunal Vijayakar, Kiran Amlani, Shobita Kadan, and more. The food highlights for the night included sumptuous comfort cafe fare like the Double Grilled Naga Chilli Cheese Toast, Paneer Chilli, Jalapeno Cheese Nads, Kerela Coin Parathas, Minced Chicken Baida Roti, Chilli Chicken to name a few. Guests were seen celebrating the successful launch of this masterpiece and having a good time.


About Social Supports:

#SocialSupports is a program designed by Social that offers local start ups, musicians, budding film makers & innovators a chance to showcase their talent using Social as their mean of communication.­  With quirky yet cool workspace cafes in Mumbai, Delhi and Bangalore, Social helps promote local talents to a wider audience, through various synergistic measures. Being a collaborative workspace that houses a variety of professionals, Social also helps its partners engage with several stalwarts to help ideate, collaborate and create a more successful outcome.  Using various online and offline platforms to create awareness as well as to reach the target audience, Social aims at creating start-ups into corporations and ideas into institutions.

About Impresario Entertainment & Hospitality Pvt Ltd:

Impresario Entertainment & Hospitality Pvt. Ltd. is a company founded by Riyaaz Amlani & Kiran Salaskar. IEHPL began its journey in 2001 with its maiden venture Mocha – Coffees & Conversations, which has been Impresario’s claim to fame. Impresario has a team of the brightest and most experienced hospitality professionals dedicated to experiential dining. Their core strength is in understanding the changing dining out habits of new young India and delivering quality dining-out experiences tailored to delight their guests. Over the years Impresario’s operations have cumulatively expanded across the country and its umbrella of brands now includes Smoke House Deli (the transformation of refined dining into casual chic), Salt Water Café (a contemporary take on timeless European cafés), The Tasting Room (quaint wine haven) and Stone Water Grill (modern world cuisine accentuated by a wood fired oven and charcoal grill) and Le Kebabiere (authentic Indian recipes with a menu that pays homage to the celebrated Kebab) in Pune.


About Anosh:

ANOSH IRANI has published three critically acclaimed novels: The Cripple and His Talismans (2004), a national bestseller; The Song of Kahunsha (2006), which was an international bestseller and shortlisted for Canada Reads and the Ethel Wilson Fiction Prize; and Dahanu Road (2010), which was longlisted for the Man Asian Literary Prize. His play Bombay Black won the Dora Mavor Moore Award for Outstanding New Play (2006), and his anthology The Bombay Plays: The Matka King & Bombay Black was shortlisted for the Governor General’s Award. His latest novel, The Parcel, was a finalist for the 2016 Rogers Writers’ Trust Fiction Prize and the Governor General’s Literary Award.  Rights have been sold to the UK, France and Italy.  Anosh Irani was born in Bombay and lives in Vancouver.