Rentrak Will Collect Information on all Eros films across India, including newly-released ‘Tevar’
Rentrak Partners with leading Indian film studio Eros International for Box Office Reporting
PORTLAND, MUMBAI, JANUARY 9, 2015 – Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that it has partnered with Eros International, a leading global film company in the Indian film entertainment industry to collect box office information of Eros’ films across India. The first Eros film Rentrak will collect data on is “Tevar”, which releases on January 9. “We are thrilled to work with Eros as we continue to grow our International coverage, which now includes the operation and collection of theatre-level attendance and box office information from 36 countries. The inclusion of Eros to our service is a powerful addition to our clients in India,” said Ron Giambra, president of Rentrak’s worldwide movie measurement business. “Rentrak is thrilled to continue help India make its film production more transparent with our global box office reporting capabilities.”
Speaking on the development, Jyoti Deshpande, Group CEO, Eros International said ‘We are delighted to partner with Rentrak for box office measurement in India. I believe this tie up will help accelerate positive change and herald a new era of transparency in the Indian movie industry’.
Rentrak’s Box Office Essentials® and International Box Office Essentials™ are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.
Eros is a leading Indian Bollywood studio that has produced several blockbuster movies with the biggest of Bollywood stars. In recent times, Eros has also entered into Indian Regional Cinema with a very strong line up of Bollywood, Tamil, Telugu and Malayalam releases this year. Eros is also the biggest international distributor for Bollywood with penetration in over 50 countries.
India with 3.5 billion admissions per annum is already the largest consumer of movies in the world. As studies suggest, with seamless digitization in the movies business, proliferation of multiplexes across the length and breadth of the country, Indian movies increasingly capturing the imagination of world markets, the Indian movie industry is set to make giant strides in terms of box office revenues and compete with the fastest growing markets in the world in near future.
The Eros-Rentrak tie-up assumes greater significance in this transformative phase and will provide a positive thrust towards making the rapidly growing, vastly potent yet complex Indian movie industry, transparent.
The latest offering from Eros – Tevar stars one of the most popular young Bollywood stars Arjun Kapoor with Sonakshi Sinha in the lead. Eros’ upcoming films include Shamitabh, a film by R. Balki and starring India’s biggest super star Amitabh Bachchan.
About Eros International Media Ltd (Eros International)
Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has a competitive advantage through its extensive and growing movie library comprising of over 1,100 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosintl.com
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.