Reliance Broadcast Network Limited’s, intellectual property vertical, BIG Live and radio arm 92.7 BIG FM today announced its 2nd edition of ‘BIG Regional Music Awards’; the biggest celebration of regional music in the country. The awards having an imprint across 5 major states of the country -Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal will have their own unique, regional flavor which will appeal to regional & local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.
‘BIG Regional Music Awards’ is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true people’s choice award. This will ensure interactivity with consumers. Music is very close to the heart of an Indian with music connecting people at various stages.
There will be a jury segment of awards and popular choice segment of awards. The awards which will see talent being judged by the audience will ensure transparency and fair play as the power to vote rests with the audiences. The complete show will have theme around honoring the biggest entertainers across the strongest emotions of the viewers & listeners
The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers which tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.
Commenting on this occasion, Company Spokesperson said, “Music is the true celebration of life in our country. It is very integral and vital to our being in India and is a point of connect that transcends all bounds. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition.”