HONOURS STARS WITH THE POTENTIAL TO BECOME TOMORROW’S SUPERSTARS
AN INITIATIVE TO ACKNOWLEGDE AND ENCOURAGE THE YOUNG TURKS
RELAINCE BROADCAST AND STAR INDIA ONCE AGAIN SHAKE HANDS FOR CONTENT ALLIANCE
BIG Live, the intellectual property vertical from Reliance Broadcast Network Ltd. & Star India, today announced the launch of their new offering BIG STAR YOUNG ENTERTAINER AWARDS, 2012. The award has been conceptualized to applaud, appreciate and recognise the young stars of the entertainment industry, who have risen quicker than their contemporaries across different genres including film, television, music and sports. These are stars who have spent less than 5 years in their respective industries and are poised to become the superstars of tomorrow!
The BIG YOUNG STAR ENTERTAINER AWARDS will honour the dedication of these young superstars while applauding their achievements for the year gone by. Glitz, glamour and glitterati will usher the grand gala evening of these awards which will debut this year. With famous faces from the film fraternity and television industry coming together to applaud this young vivacious generation the evening is sure to ring in myriad cheers. These awards will be chosen by a set of esteemed Jury members who will nominate the characters and then leave it open for India to vote, leveraging the vast network of RBNL’s radio brand – 92.7 BIG FM.
After a pedigree of successes with BIG Star Entertainment Awards 2010 & 2011, BIG Live along with Star India is back with yet another innovative and exclusive platform which is sure to earn millions of eyeballs. The Entertainment Awards across genres in the country has achieved a rating of 5.78 TVR in its first year and a rating of 4.63 in its second year. These awards and a host of other National & Regional properties has ensured BIG LIVE to be the most successful producer of IP’s in the country.
Partners on these awards stand to gain tremendously from the synergies within Reliance Broadcast Network, with promotions across 35 stations in the Hindi speaking belt of 92.7 BIG FM, BIG MAGIC – the regional channel exclusively for the Hindi heartland of UP, MP and Bihar, Spark Punjabi – India’s first international Punjabi Channel for the PHCHP region, its strong out of home arm BIG Street and a very robust digital marketing plan with BIG Digital. The integration and amalgamation of all these allow for unprecedented audience reach and ROI to marketers.
Commenting on this exciting new initiative the Company said in a statement “This is another industry first which like all our intellectual properties is influenced by a high degree of consumer centricity and delivered through engaging ideas and multiple touch points to create unprecedented impact. Our partnership with STAR India will ensure excellent synergies coming into play, as we offer the young stars the acknowledgement and encouragement that they deserve. ”