Ranveer Singh features in 811 “#IndiaInvited” Campaign Champions Inclusive Banking !
Kotak Mahindra Bank (Kotak) today announced the launch of its 811 campaign – #IndiaInvited. The campaign features Bollywood superstar Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.
Collaborative efforts over the years by the Reserve Bank of India (RBI), the Government’s Pradhan Mantri Jan-Dhan Yojana (PMJDY) and banks have immensely contributed in improving financial inclusion in every nook and corner of the country. However, even today, only around 2% of Indians own a mobile money account, as per the World Bank, leading to low engagement with the formal financial ecosystem. The need of the hour is to bring about a change in mindset to make banking digitally inclusive, so that banking services are made accessible to every Indian.
811 is an anywhere, anytime digital bank account and much more. It is a one-of-its-kind truly inclusive account. The only requirement for opening an 811 digital bank account is being an Indian, which is the underlying message of the #IndiaInvited campaign.
The 811 campaign is shot at the iconic Chhatrapati Shivaji Maharaj Terminus (earlier known as Victoria Terminus), a UNESCO world heritage site located at Fort, Mumbai, to capture real life nuances. The protagonist of the story is ‘the bench at the railway station’ and Ranveer Singh dons the role of the bard (Sutradhar). The story voices similarities between 811 and a bench at a railway station. Anyone and everyone – irrespective of caste, creed, religion and abilities, are welcome to rest and take a breather at any bench at any railway station in India. Similarly, 811 offers unconditional access to a full-service, zero-balance digital bank account which gives up to 6% p.a interest to every Indian.