Ralson Tyre signs Sushil Kumar for an Endorsement Deal !
Tyre manufactures Ralson Tyres today announced brand endorsement deal with wrestler Sushil Kumar for an undisclosed amount. This is in line with Ralson’s aggressive growth plans for the next few years. Sushil has become a household name post his second consecutive victory at Olympians, a feat that no Indian has ever achieved till date.
With this deal, Sushil joins the list of sought after brand ambassadors that includes names like Dhoni , Tendulkar and Virat in the field of sports.
Recently, Pepsi Co roped in Sushil for Mountain Dew and have received tremendous response post his accolades at Olympics. Sushil’s brand associations are managed by Percept Talent- A division of Percept Limited. The Arjuna awardee currently endorses a host of brands and companies, including Pepsi, NECC, Eicher Tractors and Himani Fast Relief. As per industry estimates, Sushil charges about Rs 1crore per endorsement. Speculations are rife that leading FMCG company is likely to sign up the two time Olympian post his World Championships.