Rajasthan Royals teams up with DSC Jaipur Literature Festival 2013

Rajasthan Royals teams up with DSC Jaipur Literature Festival 2013

Leading writers to play friendly Authors XI vs Royals Management XI match

                   Rahul Dravid in conversation with Rajdeep Sardesi

Two of the state’s renowned entities, Rajasthan Royals, a champion team, and the DSC Jaipur Literature Festival, Asia’s leading literature event, today announced a novel partnership for the 2013 edition of the festival which is scheduled at Jaipur’s Diggi Palace from January 24th 2013.

As part of the association, on the eve of the festival, a friendly cricket match will be played between teams comprising reputed authors, Rajasthan Royals management and some of the local players. The ‘Authors XI’ versus ‘Royals Management XI’ match will be held in the Rajasthan capital, home to the Royals, on 23rd January between 2 and 5 pm.

The Authors XI team includes prominent names such as Richard Beard, Sam Carter, Nicholas Hogg, James Holland, Tom Holland, Anthony McGowan, Anosh Irani, Alex Preston and Charlie Campbell, the captain of the team. Sreesanth, Ashok Menaria, Ajit Chandela, Dishant Yagnik, Raghu Iyer, Tarun Tejpal and Lakshya Raj Singh Mewar are among the eminent players constituting the Royals Management XI team.

In addition to this, Rajasthan Royals captain, Rahul Dravid is part of a session titled “Corner of a Distant Playing Field” and will be in conversation with Rajdeep Sardesai, unravelling the dharma of the game. This enthralling session presented by Rajasthan Royals will be conducted at 3.30 p.m. on Saturday, 26th January.

Mr. Raghu Iyer, CEO, Rajasthan Royals, said, “As a team that epitomizes the elegance, royalty and rich heritage of Rajasthan, we are proud and excited to be associated with the DSC Jaipur Literature festival. Other than being a magnificent platform to celebrate the wonderful art of writing, the festival is extraordinary because it is the most prestigious event in the Asia-Pacific region to recognise the works of both national and international writers. We respect its incredible spirit and vibrant character and wish the writers, participants and guests a wonderful creative experience!”

Rajasthan Royals is also promoting the DSC Jaipur Literature Festival on its digital platforms.

About Rajasthan Royals

Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team’s anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.

Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.