PYAAR KA PUNCHNAMA DIRECTOR- LUV RANJAN TO LAUNCH DIGITAL SITCOM ‘LIFE SAHI HAI’
Luv Ranjan, the writer and director of ‘Pyaar Ka Punchnama’ series, today announced, his company- Luv Films’ latest venture of a digital sitcom titled ‘Life Sahi Hai’. The sitcom’s trailer will be released on www.LifeSahiHai.com, on May 18 and its first episode will air in the month of May itself, marking the start of the company’s journey on worldwide web.
This slice of life and coming of age digital sitcom will see the creative team of ‘Pyaar Ka Punchnama’ coming together again to push the boundaries of story telling. ‘Life Sahi Hai’ is produced by Luv Ranjan and Ankur Garg under their company Luv Films and is created by Tarun Jain (co-writer of Pyaar Ka Punchnama 2). The season will have multiple directors.
‘Life Sahi Hai’ is about four boys in their early 20s, who come from different parts of India to live together independently for the first time, in Delhi, right after college. Coming from diverse backgrounds and having lived very different lives, the guys don’t immediately get along with each other. But feeding off each other’s strengths for help in professional as well as personal problems, they soon become buddies. Actors Tarun Jain, Suhail Nayyar, Abhishek Saha and Siddhant Chaturvedi are essaying the characters of the four boys.
Commenting on his latest venture, Luv Ranjan says, “Our stories and characters resonate with todays youth, as has been seen in the Pyaar Ka Punchnama series. The audiences feel a sense of familiarity when our characters come alive, almost as if they are one amongst them. With Life Sahi Hai’s theme revolving around the common aspirations of today’s youth and the show being launched online as a digital sitcom, we are hoping to fuel the entertainment appetite of the young audience.”
Luv Films, partner and producer, Ankur Garg adds, “As a company producing and distributing youthful and quality content, we’re thrilled to see our story come alive on the no holds barred online medium. There has been an immense boom in the online space in recent times and going by the opportunities that this medium offers, we are certain about achieving scale and building a brand from Life Sahi Hai.”
‘Life Sahi Hai’ is planned as a multi-season sitcom. It will be available to audiences for free viewing on www.LifeSahiHai.com, YouTube and Facebook. The first season will have 12 episodes, out of which the first six episodes will be aired until July, followed by a mid-season break. Luv Films has partnered with One Digital Entertainment – India’s largest digital video and creator network, to power the digital content.
‘Life Sahi Hai’ is powered by Himalaya Herbals Men and its associate sponsors are Mahindra Gusto 125
About Luv Films: Luv Films (founded in 2012) is a dynamic and vibrant start-up by writer-director Luv Ranjan and his childhood friend- Ankur Garg, focused towards production of creative youth content for Bollywood films, Digital & TV. Life Sahi Hai marks the company’s foray into digital content production. Luv Ranjan, who is better known for his Pyaar Ka Punchnama series and AkaashVani is the creative driving force of the company and Ankur- an ex-Microsoft executive, IIM-Ahmedabad and Pune University alum handles the company’s business reigns.
