Promoters of Wizcraft International todayannounced its foray into sports with its venture, SPORTS ONE. The company seeksto establish a holistic and 360 degree approach to sports marketing and themanagement of sports properties.
SPORTS ONE is brought together by a group that ispassionate about sports. The venture is promoted by the co-founders anddirectors of Wizcraft Entertainment – Andre Timmins, Viraf Sarkari andSabbas Joseph along with Mr. Ashok Rajgopal, former partner withErnst & Young’s media and sports consulting practice.
Mr. Andre Timmins, Director – Wizcraft Entertainment International said, “Havingworked on some of the most sought after leagues and federations in Indian sportlike the Commonwealth Games, the Indian Premiere League, World Series Hockey,etc. we are excited about further lending our support to the Indian sportsindustry at large. We have long wanted to venture into sports in a big way andSPORTS ONE is an ideal step in that direction that will specialize in the fieldof overall sporting excellence in India.”
Mr. Ashok Rajgopal who will function as the CEO of SPORTS ONE said,“Today, the size of the sports marketing industry in India which is ata nascent stage is estimated to be over 1.6 Billion USD and is expected to growexponentially.
“We see ourselves as a catalyst of change forIndian sports, with a focus on supporting existing leagues, creating newformats and developing sport at the grass-root level. Weare in the process of entering into strategic alliances across various sports, including oursoon-to-be-announced international partnerships in football through ourventure, FOOTBALL ONE.”
SPORTS ONE will be seen as a medium to embody Indiantalent on an international platform as well as develop the quality of sports inIndia.