Priyanka Chopra makes her International Music Debut
Superstar actress unveils her first Single, ‘In My City’, Featuring will.i.am
Mumbai, Bollywood superstar actress and 2101/DesiHits!/Interscope recording artist Priyanka Chopra today unveiled her debut international music single at a glittering event in Mumbai. ‘In My City,’ featuring will.i.am and produced by RedOne and Brian Kennedy, is an emotional, feel-good song that bridges the world of dance music with elements of nostalgia, echoing sentiments of hometown pride.
“In My City” makes its debut in India followed by its launch on Thursday Night Football on the NFL Network. The song will be the music bed for the intro to Thursday Night Kickoff that begins on September 13th with the 185th meeting between Chicago Bears and Green Bay Packers – the most-played rivalry in NFL history.
“I am thrilled to be able to share my debut single with India first. This is the culmination of a 2-year journey that has been the toughest yet most enriching experience of my life while also marking the beginning of an exciting new chapter”, said Priyanka Chopra about her music debut. “I walked into this as a novice, with no training or experience of making music, and today, as I share my music with the world, I hope that I have been able to create a sound that India would be proud of. With the help and support of my family, an incredible team and the most talented music producers and songwriters, I am proud to present my debut single ‘In My City’ first to India and subsequently the world.”
‘In my City’ will be made available across various platforms internationally over the coming weeks. This is the first single from Priyanka’s much-anticipated debut album, which is expected to be released early next year.
Jimmy Iovine, Chairman, Interscope Records, said “After two years of this incredible journey, we have finally cracked the code to the ultimate ‘East meets West’ pop album. I really believe we have done something we can all be proud of.”
Adds Red One, Executive Producer, 2101 Records, “I want to congratulate Priyanka on an incredible album. It was such a pleasure to work with her. She such an amazing star and she’s going to take over the world!”
Speaking at the launch, Anjula Acharia-Bath, CEO, DesiHits! said, “Priyanka Chopra will always be the ultimate DESI GIRL, going where no other desi girl has gone before! It’s India’s time to shine, and I’m honored and thrilled to work with Priyanka on this journey, which will put India on the map across the globe. She’s a goldmine of talent that never ceases to push the boundaries for her and her country.”
Says, Devraj Sanyal, Managing Director, Universal Music for India / SAARC, “I am proud to finally announce our most exciting artist ever. I have been part of ‘Project PC’ since its inception and to see it reach the level it has globally is unreal. The first single being launched here in India ahead of its global schedule is a very proud moment for UMGI, my teams & me.”
Adds Troy Carter, CEO, Atom Factory, “Priyanka has been working diligently over the last year on her music, so it’s rewarding to be able to see her present it for the first time in her home country. She and RedOne recorded an incredible body of work that I hope her fans will enjoy.”
Priyanka’s debut single “In My City” ft. will.i.am, will be available across all physical and digital platforms on September 14, 2012 exclusively on Universal Music.
Echoing the NFL story in India, Blenders Pride, (brief descriptor required) has chosen ‘In My City’ to be a key feature of it’s upcoming, multi-city ‘Blender’s Pride Fashion Tour’. Additionally, Nokia India will provide its consumers with exclusive downloads of ‘In my City’ from the online Nokia Store.
Her music debut will add another dimension to this actor, humanitarian, green crusader and brand ambassador. Priyanka Chopra, one of the most recognized talents in Indian cinema, is a recipient of the prestigious Indian National Film Awards amongst many others. She is acknowledged as one of the most versatile actors with many path-breaking performances. Priyanka is also actively involved in her role as the National Ambassador for UNICEF in India and the Green Ambassador of a nationwide environment awareness campaign in India.
INTERSCOPE GEFFEN A&M RECORDS:
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world’s largest music company.
Founded in 2007 by Troy Carter, Atom Factory has caused a paradigm shift in the music industry through its commitment to innovation. With an executive staff with far-reaching and diverse professional experience, Atom Factory provides unparalleled service to a diverse roster of artists, which includes emerging talent such as Greyson Chance and Mindless Behavior, and pop culture icon Lady Gaga. Atom Factory is a privately held company and is headquartered in Los Angeles, California.
Redefining Desi to reflect the diversity of today’s coolest and trendsetting global South Asians. Desi Hits! is the creator and hub for exclusive east/west entertainment from Bollywood to Hollywood and the fusion that lies in between. Wildly addictive, the multiplatform media company caters to a cosmopolitan community that craves fresh east-west fusion. Original streaming video shows, editorial, and exclusive celebrity interviews, all accessible anytime, anywhere. Desi Hits! is also available on Mobile, TV and through its web property www.desihits.com, where you can discover new and established global artists and fusion remixes from Lady gaga and Sean Paul to AR Rahman. Why go anywhere else? Founded in January 2006 Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a global following. Has Desi HIT you yet? Love it, live it @ www.desihits.com
About UNIVERSAL MUSIC INDIA:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, Indi Pop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Bohemia, Mohit Chouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber amongst host of other popular music icons and household names in India.