Prashita Chaudhary the power producer
Prashita Chaudhary is the new force in the movies. Having launched her production company, Cinemorphic in 2012, Prashita is one of the producers of Oscar-winning director Danis Tanovic’s (No Man’s Land) forthcoming film starring Emraan Hashmi.
That apart, she has also produced Ari Folman’s film ‘Congress’ which was selected to open the Directors’ Fortnight section at the 66 announced her collaboration with renowned Hollywood producer, Edward Pressman for the film ‘The Man Who Knew Infinity: A Life of the Genius Ramanujan’ in which Dev Patel will play the role of Ramanujan.
Hailing from Delhi, Prashita Chaudhary has had a long association with the Indian film industry. A young entrepreneur, she completed her schooling at the prestigious Sophia Girls School, following which she pursued a production diploma from London. “I’ve always been associated with Indian movies, be it with friends in the industry or through productions. Following my production course, I was helping my younger brother set his production firm and then slowly gravitated towards wanting to carve my own. That’s how the journey began,” she says.
Besides the international projects, Prashita is also associated with films like AKFPL/ Sikhya Entertainment’s ‘Peddlers’, directed by Vasan Bala, which was selected for the 2012 Cannes Film Festival, and the yet-to-release ‘Haramkhor’ by Shlok Sharma. “I believe cinema to be a barrier breaking medium,” says the beautiful lady. “If you look at the projects that I am associated with you will realize that they are commercially sound and quality films of stories that need to be told. I am fortunate to be working with some of the best in the industry and look forward to partnering with like minded individuals who believe in the power of cinema.”
Often spotted at the major Delhi and Mumbai social do’s, Prashita considers that aspect to be her social life and is focused in creating her professional mark as a producer parallely. “I look forward to collaborating on various sorts of cinema and produce pathbreaking content. While to me the dynamics of the project are important, I do not base my association on a project based on what numbers the project will do, but rather what I can bring to the table as a producer in ensuring the project gets every bit of the attention it deserves.”
Prashita now backs Ramanujan. Joins hands with Edward Pressman to produce Dev Patel’s next.
Prashita Chaudhary’s foray into the best of world cinema continues at Cannes. The young and dynamic producer whose Cinemorphic Entertainment Company has backed Ari Folman’s Congress, which opened the Director’s fortnight at Cannes on 16th May, has now joined hands with renowned Hollywood producer Edward Pressman for the film ‘The Man Who Knew Infinity: A Life of the Genius Ramanujan’ with Dev Patel in the role of Ramanujan.
“I read the book last year and since then have been keen to turn this into a film,” says Prashita. “So when this opportunity came up, I jumped at it as an extension of my dream to create and spread world cinema. We have almost finalised a big Hollywood name for the role of Ramanujan’s mentor G.H. Hardy and will be announcing it shortly. The film will go on the floors in September and will be shot in Chennai and then in London.”
Producer Pressman, who has made more than 75 films in his illustrious 30-year-old career, feels this is the right time to make this film. “It’s an unusual subject and now the collaboration between Hollywood and India has become much more logical and possible and a film like Ramanujan can be a reality. I think it needed to have a partner who had the same belief in the project and it clicked as Prashita and I shared a common interest in creating a film that can be a popular film but not a traditional action comedy.”
Prashita is also backing Oscar winner Danis Tanovic’s next, which features Bollywood star Emraan Hashmi.
About Edward Pressman:
Original and eclectic, eminent Hollywood producer Edward Pressman’s glorious 30-year-old career is punctuated with more than 75 films. Throughout his life he has encouraged emerging filmmakers by giving them a platform to express themselves fully. He has been instrumental in fostering the careers of filmmakers and actors like Brian De Palma, Terrence Malick, Jason Reitman, Oliver Stone, Kathryn Bigelow, Sylvester Stallone and Arnold Schwarzenegger.
From Mary Harron’s American Psycho and Abel Ferrara’s Bad Lieutenant to Wayne Kramer’s The Cooler starring Alec Baldwin in his Oscar-nominated role and David Mamet’s Homicide, Pressman’s backed the best. His recent productions include Oliver Stone’s Wall Street: Money Never Sleeps starring Michael Douglas, Shia LaBeouf, Josh Brolin, Carey Mulligan, Susan Sarandon, and Frank Langella and Werner Herzog’s