Police Watches announces its association with the much-awaited Bollywood movie Singham Returns
Launches the special edition Singham range of watches
At a star-studded event today, Police Watches, licensed exclusively by Titan Company in India, launched its special edition collection of timepieces inspired by Bajirao Singham, the lead character of the blockbuster SINGHAM Returns. Slated to release this Independence Day, Singham is played by Ajay Devgn who can be seen sporting many of the flagship Police watches. Police is the fashion time partner for the Bollywood movie Singham Returns.
The special edition Singham collection from Police is true to its name and comprises a range of watches for those who are bold enough to follow their own rules and like to wear their personality on their wrist. A confluence of classic and contemporary styles – the dials are trendy grunge and the straps are classical textured leather. Like Bajirao Singham, this range of watches is representative of the unconventional, yet remains true to its identity.
Speaking about the exciting association, Mr. H G Raghunath – CEO Titan Watches and Accessories Division at Titan Company Ltd. said, “This is a proud moment for us to announce the association of our licensed brand Police watches with the much-awaited Singham Returns. Titan is always on the look-out for unique associations to create excitement for our consumers while offering the best in world-class products. The brand Police represents unconventional and individualistic fashion sense and Bajirao Singham mirrors this philosophy is his character. Singham’sbold and larger-than-life attitude is much suited to the brand – it goes against the stereotype. We are very excited to be the fashion time partner for Singham Returns.”
Sharing his thoughts at the event, Director Rohit Shetty expressed his enthusiasm to be associated with a brand like Police. “Singham and Singham Returns are movies that are very close to my heart. I am delighted to have Police watches as the fashion time partner for Singham Returns as there is such a unique connect. These special edition watches represent everything that Bajirao Singham stands for – they are unique, unconventional and an exceptionally designed collection”, he said.
Bollywood star Ajay Devgn, the protagonist of the movie, was equally elated. “It is an honour to have a collection of Police watches created especially for my character in the movie. The watches are a reflection of Bajirao Singham, standing out of the crowd and unabashed. Police as a brand is iconic in the fashion space and this unique collection is for someone like me, who loves to wear their personality on their wrist.”
The special edition Protector watches are available in four cities – Mumbai, New Delhi, Bangalore and Hyderabad, on special pre-bookings at Helios, Shoppers Stop, Amazon.com and other key multi-brand stores. Priced at Rs. 16995, the watch comes with a customized army chain in a specially designed.
About Police Watches:
Italian fashion brand Police was launched in 1983 and release watches in 2003. The brand has represented and still represents the world of male and female aesthetics and narcissism, going beyond fashion to establish its own personality. Police goes against the fashion stereotypes – it appeals to the tastes of fashion lovers, not fashion victims and tells its story using real people with a unique lifestyle. The BE YOUNIQUE campaign, launched in 2010 is the soul of Police.
About Titan Company Limited:
Titan Company Limited (earlier known as Titan Industries Limited), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into Jewellery and more recently into Eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with SKINN. In the later part of the year, it ventured into the helmets category under its Fastrack brand.
Today, Titan Company is India’s leading producer and retailer of watches, jewellery and eyewear and is credited with changing the face of the industry. Titan Company Limited had an extremely good 2012-13 and came up with an outstanding performance in a challenging economic environment. Sales income for the year 2012-13 was Rs. 10,009.05 crores, registering a growth of 14.5% over last year. Titan pursued aggressive growth during 2012-13 in all its businesses. The Company invested in many strategic initiatives taking into account long term and sustainable growth. All these backed by the talent and commitment of employees and business associates have helped Titan Industries register this encouraging growth.