Pia Pauro’s Fashionable Travelogue with Rustic Touches Made A Trendy Impact at Lakmé Fashion Week Winter/Festive 2012

Pia Pauro’s Fashionable Travelogue with Rustic Touches Made A Trendy Impact at Lakmé Fashion Week Winter/Festive 2012

Mumbai, Friday, August 3, 2012: Inspired by the embellishments of Mexican folk art and tribal aboriginal art prints; Pia Pauro’s collection called “Espiritu de Mexico” made a great impact on the ramp at Lakmé Fashion Week Winter/Festive 2012. The clothes had the marked influence of the ancient ruins of the Olmecs, Mayan and Aztec empires along with hints of the rainforests and the beaches of Tulum and Acapulco.

Offering a perfect wardrobe for an Acapulco holiday, Pia’s exotic jungle dresses, sexy swim wear and shorts, breezy sundresses and cool kaftans were part of a colourful collection. The designer also offered versatile jersey dresses; hand embellished cocktail wear in soft pastels and beach shorts with interesting organic bamboo buttons to complete the fun look. The fabrics were organic with cotton, georgette and jersey giving a practical touch to the garments.

Creating the Latino flavour on the ramp, Pia opened with a white embroidered shrug to set the mood of the show. Beadwork was lavishly used for yokes, panels, full dresses as well as the matching beach bags and clutches not to mention the sexy stilettos. The resort prints appeared for spandex jumpsuit, draped dresses, tube sheaths, shorts and shirts.

The evening wear line of will power minis and sexy gowns, some fully encrusted with beads and gold embroidery in the Mexican motifs dazzled on the ramp. Embroidered shorts, figure hugging pants, printed frilly fun blouses and dresses were all ideal for after dark holiday wear.

The three entries for men’s wear followed the theme of the show, with comfy cotton pants, printed shorts, brightly coloured shirts making a relaxed style statement.

For the show stopper Pia had the glamorous star of the hit Bollywood film ‘Dhobi Ghaat’ Monica Dogra dazzling on the ramp in a glamorous fully beaded silver jumpsuit.

For that cool resort wear line that will dazzle on and off the beach, Pia Pauro’s “Espiritu de Mexico” collection offered a perfect holiday package.

About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2012 will be held from August 3 to August 7’ 2012 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.

About Lakmé:

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com

About IMG Reliance:

In 2010 Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

 About IMG Fashion:

IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com