Launch of Sachin Tendulkar’
L-R ( Sachin Tendulkar, Hachette India Managing Director Thomas Abraham , Philippe Charraudeau, VP West & GM ITC Maratha).
In a glittering and spectacular event at the ITC Maratha in Mumbai, Publishers Hachette India released Sachin Tendulkar’s much awaited autobiography ‘Playing It My Way’. Present at the event were stars of cricket past and present.
In an hour long event, Master of ceremonies Harsha Bhogle took the packed hall through Sachin’s life and the evolution of Indian cricket with scintillating on-stage conversations with Sunil Gavaskar, Dilip Vengsarkar, Vasu Paranjpe, and the famed ‘class of ’98’ (with Sourav Ganguli, Rahul Dravid, VVS Laxman and Sachin Tendulkar himself). The formal book release saw Sachin present the first copy to his first coach and guru Ramakant Achrekar. This was followed by the final session which was a solo conversation with the author himself.
Sachin Tendulkar said, “Playing It My Way’ is a different sort of innings for me, and was in the making for the last three years. As with the game, I have been honest and sincere in putting together various aspects of my life, and the book is something I hope readers will enjoy.”
Hachette India Managing Director Thomas Abraham said, “This is an absolutely outstanding book–at once cricketing history and personal narrative; and will delight every cricketing fan. We are delighted to welcome Sachin Tendulkar to our list and are proud to be publishing this landmark autobiography which we’re sure –like its author– will go on to set new records.”
The book has in fact already set the Indian record for the largest adult hardback orders on day of release with 100,000 copies being released by the publishers. While lucky guests got the chance to purchase early ‘launch’ copies the book is heavily embargoed and was transported across the country under security for simultaneous release on the 6th of November.
‘Playing It My Way’ releases as hardback and simultaneous eBook on 6th November. An audiobook version will follow early next year as will Indian language versions in Marathi, Hindi, Gujarati, Malayalam and Bengali.
SACHIN TENDULKAR
Playing It My Way – My Autobiography
About the book:
The highest run-scorer in the history of international cricket, Sachin Tendulkar retired in 2013 after playing for an astonishing 24 years. The most celebrated Indian cricketer of all time, he was conferred the Bharat Ratna – India’s highest civilian award – on the day of his retirement. Now Sachin Tendulkar tells his own remarkable story – from playing in the by lanes of suburban Mumbai, to his first Test cap at the age of 16 to his 100th international century and the emotional final farewell that brought the country to a standstill.
When a boisterous Mumbai youngster’s excess energies were channelled into cricket, the result was record-breaking schoolboy batting exploits that launched the career of a cricketing phenomenon. Before long Sachin Tendulkar was the cornerstone of India’s batting line-up, his every move watched by a cricket-mad nation’s devoted followers.
Never has a cricketer been burdened with so many expectations; never has a cricketer performed at such a high level for so long and with such style – scoring more runs and making more centuries than any other player, in both Tests and one-day games. And perhaps only one cricketer could have brought together a shocked nation by defiantly scoring a Test century shortly after terrorist attacks rocked his hometown of Mumbai.
His many achievements with the Indian team include winning the World Cup and topping the world Test rankings. Yet he has also known his fair share of frustration and failure – from injuries and early World Cup exits to stinging criticism from the press, especially during his tenure as captain.
Despite his celebrity status, Sachin Tendulkar has always remained a very private man, devoted to his family and his country. Now, for the first time, he provides a fascinating insight into his personal life and gives a frank and revealing account of a sporting life like no other.
The book will be simultaneously released all over the world and in India will be represented by Hachette India.
Book details
ISBN 9781473605206 / Hardback / Royal octavo- 157 x 240 mm / 514 pages including 84 photographs / Imprint: Hodder/Hachette India / UK £25 India Rs 899
l-R( Brother Ajit Tendulkar, Sachin Tenudlkar & Anjali Tendulkar).
