Phantom with Happily Unmarried launch India’s first Branded Film merchandise
Phantom Films has tied up with Happily Unmarried to launch a series of film merchandise. For the cinema crazy Indian audience this is the first time to own merchandise inspired from their loved characters and films.
This is also the first time that such a collaboration has happened in the Indian film industry, though few International studios have been successfully doing it over the years.
In line with Phantom’s philosophy of exploring new content, Happily Unmarried have created some cool merchandise units which are available across their stores and on their website too.
The collection has quirky mugs, T-shirts, Cushion covers, doormats and a host of other interesting daily use stuff to pick from. The collection will be refurbished every 3-4 months and also with their forthcoming films.
Speaking about the alliance, says Rajat Tuli, Co-founder at Happily Unmarried, “Film merchandising is an exciting space to get into because currently there is a complete vacuum in this segment.
This partnership with Phantom got us really excited. Our sensibilities are similar. If we can churn out designs even half as good as the movies Phantom makes, our job is done”.
Says Vikramaditya Motwane of Phantom Films, ““For us its an exciting step to reach out to our audience who would want a piece of the movies to be with them, always.
We absolutely love what the Happily Unmarried guys have come up with. We are sure the audience out there will love it as much as we do.”