Percept Talent signed an appearance deal for actress Prachi Desai with Citizen Watches

Percept Talent – The celebrity management division of Percept Limited has recently signed an endorsement deal for actress Prachi Desai with Citizen Watches, as the watch company forayed into women’s luxury watch segment in India.  Citizen watches wanted to showcase their core philosophy of elegance; sophistication and technological mastery which are the pillars of the brand CITIZEN that are present in CITIZEN L collection at the launch event.

Citizen along with Percept Talent determined that Brand Prachi Desai had a lot in common with the new range of Citizen L and would be perfect to unveil the Limited edition 19 Diamonds mother-of-pearl dial watch of the Citizen L collection.

Citizen L, the latest series from CITIZEN Eco- Drive collection is the perfect blend of beauty and technology. The Citizen L is a worry-free watch, never requiring battery replacement that brings added confidence to daily living and complements the feminine radiance of an active woman’s life. The outer ring of the Citizen L timepiece encircles the flower bud-shaped crown and the case as if protecting something of great value. The gentle slant of the ring represents the gradual changes of nature. Like pearly morning dew on a leaf, variously sized 19 diamonds set in the ring to make for a sense of glistening movement.

Speaking about the association, Joji George, CEO, Percept Sports & Entertainment said, “”We are extremely pleased to facilitate this appearance deal for Prachi Desai and Citizen Watches. We at Percept Talent help provide assistance to our talents in flourishing in their respective career graphs. Since Citizen Watches as a brand, is all about elegance and sophistication, Prachi Desai was a perfect fit for the all new Citizen L Collection.”

Confirming Prachi’s association with the brand, Takeshi Okada, General Manager, CITIZEN WATCHES India Pvt Ltd said, “Prachi Desai is a quintessential Indian woman -a blend of chic, class and beauty. We see a strong synergy between Citizen L collection brand values and Prachi Desai.”

Prachi Desai who will soon be promoting her movie ‘Bol Bachchan’ said, “CITIZEN WATCHES has always been a wonderful and inspiring brand known for its quality and design. With the launch of the unique Eco-Drive Citizen L range, I am delighted to be gifted the first watch and will forever cherish this as prized possession.”

Like Citizen Watches, Percept Talent is working towards actively helping many brands derive the best value from Talent across genres that are exclusively represented by Percept Talent.