Park Avenue Spring Summer 2012 Women’s Collection: Lighter materials, relaxed comfort and yet chic, sombre and sensuous
This is for the women with secrets as there is always something new to discover everytime everywhere! India’s leading home-grown and premium lifestyle brand Park Avenue, which provides stylish and innovative wardrobe solutions, seduces the seductive with its Spring Summer 2012 collection for women, comprising lighter materials, relaxed comfort and yet chic and sensuous. There is a new collection available each month with alluring names such as Apollo, Jardiner, Tube and Edit.
Mr. Shreyas Joshi, President – Apparel, Raymond Limited says, “The Park Avenue Women’s Spring Summer 2012 collection uses lighter material like georgette, chiffons, & crapes with voiles and linens to give garments rich drapes and flow. Needless to say, linen adds comfort and class value. The styling of the casual day wear makes them proud of being a woman while that of the evening wear gives a somber lounge feel. Well, for those women who mean business, chic styling in the Park Avenue Women’s Spring Summer 2012 collection is highlighted with elegant detailing and vibrant colours to take the concept of conventional office wear to a fresh and exciting level.”
Smart business jackets, shift dresses, narrow fitted cropped trousers and an elegant range of super premium white shirts are the major highlights of the range. For the businesswoman, Park Avenue SS12 begins with a color palette of Sun kissed look inspired from the Apollo. It is dominated by a color palette of yellows, treated along with whites and red; and a cozy spring color palette. This is followed by the Black & White (a classic collection offered in business & evening wear), Jardiner and Tube.
Within the casual day wear offering, the styling has gone feminine with relaxed and comfort fits. Park Avenue SS12 has a lot of summer tops and dresses. The collections here are Apollo, Jardiner, Tube and Edit.
The couture (evening wear) of Park Avenue SS12 welcomes the summer with sheer chiffon tops, dresses, draped skirts along with some new products such as kaftans styled to give the somber lounge feel with muted delicate embellishments & subtle textures that gives the 3-dimensional feel. Premium quality chiffons, floral jacquards & ample feminine details in the form of ruffles & gathers complete the look & feel of the season. The collections here are Apollo, Jardiner and Tube.
Park Avenue’s Spring Summer Collection 2012 for women is now available at all Park Avenue outlets across India. Prices for the Park Avenue Woman’s collection: Tops – Rs. 1,099 onwards; Suits – Rs. 6,499 onwards; Shirts – Rs. 1,099 onwards; Jackets – Rs. 2,899 onwards; Denims – Rs. 1,799 onwards; Trousers – Rs. 1,399 onwards; Dresses – Rs. 1,899 onwards; and Skirts – Rs. 1,499 onwards. So what are you waiting for? Just walk in to any of the outlets or visit us at www.parkavenue.co.in and check out the collection, now in stores
Park Avenue Spring Summer 2012 Men’s Collection: Natural Materials, Pure Pastels & Pair an Ensemble for a refreshing relaxed look
This summer, brace yourself for a refreshing relaxed look! India’s only homegrown and men’s lifestyle brand Park Avenue, which provides stylish and innovative wardrobe solutions, has conjured up a daringly different eclectic mix through its Spring Summer 2012 collection for men, comprising relaxed clothing, leisure look and new pastel tones.
The Season’s collection focuses on natural material and blends as wool blends, silk blend, 100% linen, linen blends for greater comfort, elegance & a relaxed look. The palette includes adorable colour accents such as citrus and purple, berry and sweet green. An innovative touch is the introduction of a new palette of linen jackets & stylized Bandgalas in pastel tones of yellow, green and plum for the leisure evening look.
Mr. Shreyas Joshi, President – Apparel, Raymond Limited, says, “The Park Avenue Men’s Spring Summer 2012 collection eulogises trendy colours, which are apt for leisurely evenings and can be easily coordinated with Dress Casuals ensembles. Our stylists recommend mixing colours and pairing an ensemble as vividly showcased in the Park Avenue collection, where a purple jacket has been paired with a yellow shirt, while a berry coloured shirt is paired with a sweet green jacket. For the metrosexual, season-accent colours such as citrus and leaf green have been used for piping detailing in suits and jackets to coordinate with shirts and trousers. For the adventurous, summer fresh tones in classic Prince of Wales checks in silk blends add a trendy look to be combined with denim/ tees for a leisure look.”
In terms of formal business suits, the Park Avenue Men’s Spring Summer 2012 collection advocates a classic & clean look with tones of melange greys & navy or black as primary colour base with 70% range on wool blend/ polywool & wool rich base. Blazers being an integral part can be easily combined with denims/ dress casuals pants to bring out an interesting mix & match look. A young look can materialize through lycra blended urban jackets in micro structures in slim fir to team up with cotton trousers & denim. To address the needs of the hectic traveler, wool rich machine washable suits with easy care treatment is being offered in premium travel category. The adventurous can try the toned down sheen for slim fit jackets & bandhgalas this season for cleaner elegant look to be combined with dark denims/ casual evening line launched.
For the ‘Men in Black’, the Park Avenue “Black Collection” in suits focuses on Tuxedo inspired styles with satin detailing on lapels & pockets. It offers a classic evening attire comprising black suit combined with white shirts as well as slim & smart fit new age black suits & premium polywools with satin detailing, which can be combined with specially designed Pintuck white shirts to complete the look.
Offering several new permutations and combinations, jackets in silk blend, wool linens in the season’s fashion colours can be paired with the denim look. Chambray blue & denim blue tones linen & blended jackets with soft constructions & padding are being introduced as novelty. Halflined wool lycra blended Travel Blazer being introduced with excellent crease recovery and comfort properties and make them ideal for today’s globe trotter.
The Park Avenue Men’s Spring Summer 2012 collection of linens solid shirts in pastel colours are inspired with fresh tones. The patterns in stripes are a mix of bright tones and the shirts are adorned with detailing in the collar and cuff areas. Checks are in!
The Dress Casual collection is divided into 2 main categories: Spring – Inspiration from the Eastern American Coast and is a mix & Match of Coloured denims with bright coloured shirts, knits & jackets; and Summer – Inspiration from Nautical look with nautical Blues & reds in various checks, patters & stripes. It also introduces two flash collections: Green & White collection; Plaits & checks collection. The Flash Collections include Green & white shirts and knits paired with Khaki outer wear – pants, jackets; and Plaits & checks collection of multi- colored big checks that can be paired with coloured shots, denims & pants.
Park Avenue’s Spring Summer Collection 2012 for men is now available at all Park Avenue outlets across India. Prices: Suits – Rs. 7,999 onwards; Jackets – Rs. 3,999 onwards; Trousers – Rs. 1,499 onwards; Shirts – Rs. 1,399 onwards; Pullovers – Rs. 1,599 onwards; Overcoats – Rs. 9,999 onwards; Waist Coats – Rs. 2,999 onwards. Prices for Dress Casuals: Shirts – Rs. 1,899 onwards; T – Shirts – Rs. 1,199 onwards; Jackets – Rs. 3,999 onwards; Trousers – Rs. 2,099 onwards; and Jeans – Rs. 2,199 onwards. So what are you waiting for? Just walk in to any of the outlets or visit us at www.parkavenue.co.in and check out the collection, now in stores.
About Park Avenue:
Launched in 1986, Park Avenue is today, India’s most admired formalwear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear. As India’s premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends. It caters to customer needs with formal clothing for varied occasions; be it for a day at office, high-powered corporate meetings, social gatherings or celebrations. Park Avenue evolved into an innovation brand offering leading new styles to the corporate world. The brand has received several awards and accolades.