Palat Ke Dekhega India… as &TV is all set to air the popular global format The Voice!
Starting June 6th every Saturday and Sunday at 9.00 pm
&TV is on a search to find a voice that will leave the listeners amazed… a voice that will capture the imagination of the entire nation compelling them to Palat (turn their head) as the Indian edition of the internationally-acclaimed reality format #TheVoice gears up to hit the tube. ‘The Voice’ is the purest form of singing reality show where the contestants are chosen through ‘Blind Auditions,’ only on the basis of their voice and not appearance. Pursuing this quest will be the country’s top musicians and singers extraordinaire – Shaan, Sunidhi Chauhan, Mika Singh and Himesh Reshammiya as ‘Coaches’ who build their own team and mentor talents to reach the finale. Don’t miss this unique, spell binding entertainment format, The Voice – India starting June 6th, every Saturday and Sunday at 9:00 pm only on &TV.
From the house of Talpa Media and produced by Endemol, right from the auditions to the finale, the show spells high voltage entertainment with its exceptionally unique rounds that unfold in 3 phases – BLINDS, BATTLES and LIVE. In an unprecedented start, the BLIND AUDITIONS will have the celebrity coaches pick their team only by listening to the voice and not the person. Armed with a Buzzer, the coaches can stake claim on the voice that strikes a chord with them, by hitting the buzzer and turning around. Again in a first, if more than one coach hits the buzzer, the contestant will be the one to choose his or her coach. In the BATTLES, the coaches will pit two of their own team members against each other to sing the same song and decide who moves ahead. In the last leg of the competition – LIVE, the final candidates will be coached by the mentors and a team of professionals. The top contestants from each team compete against each other and the television audience vote for their favourite voice.
Mr. Rajesh Iyer, Business Head, &TV said, “We are thrilled to present the Indian edition of The Voice, a format that has been a rage globally! The show is our first step towards presenting a high impact weekend property in the reality space that will further strengthen our channel proposition. Positioned as a weekend driver, the show will encourage cohesive viewing that will take viewers on an absorbing and entertaining emotional roller coaster, from start to finish. The format enjoys immense popularity worldwide and we are certain that it will find favour with the Indian audience as they are passionate music lovers.”
Mr. Deepak Dhar, Managing Director and Chief Executive Officer, Endemol India, said “Yet another initiative by Endemol in its ongoing effort, towards bringing endearing and innovative programming to Indian television audiences, The Voice is a show that focuses on finding the nation’s next top vocal talent, chosen purely on their singing talent and the quality of their voice. Featuring the country’s best unknown artists and four of the biggest names in music as coaches, this show is sure to sweep the nation of its feet in its endeavour to find India’s best voices.”
The excitement among the four judges is palpable and the response overwhelming. Said Shaan – “The Voice is an extremely popular format globally. It’s the most sought after show for any singer musician. If you want to be on television and on a music show it has to be The Voice India! What clicked for me is that every round is exciting – very different and innovative. I am certain that the audience will enjoy the show.”
Added Mika Singh – “I was thrilled when I was approached to be the coach on the maiden edition of The Voice in India. It is a big property internationally and I am happy that I got this opportunity to be a part of it. I am thoroughly looking forward to finding a I am looking out for a voice that has an exceptional quality… something real and versatile that will make heads turn.”
Himesh Reshammiya further added – “The format of this show is exceptional; such a format has never been experimented with, in India. I feel wonderful and I am extremely excited to be a part of the show. The Voice India will feature three stages of competition which are Blind auditions, Battles and Live. There is no concept of judges. But as a coach you will see me groom my team members mentally and melodiously, thus guiding them towards success. As the name suggests the show solely focuses on the voice of the contestant.”
The only female coach on the show, Sunidhi Chauhan expressed, “Nothing before ‘The Voice India’ triggered any excitement in me. I have followed the international editions especially the US one and I was awestruck with the quality of talent and the fact that they are chosen purely on the basis of their voice through blind auditions where the coaches have no clue about the singers. So, when the format came to India and the makers approached me, I was ecstatic. ‘The Voice India’ is here to redefine the music reality show space and I am happy to be on board.”
With its unconventional approach and slick set-up, The Voice India will find favour with the new-age Indians… &dians who are always yearning to be thrilled with an exclusive and never-seen-before experience. In this show, one can see the coaches up the ante and raise the bar a notch higher than ever before. After the mentoring and grooming, the final power lies in the hands of the audiences to choose their favorite voice to find the country’s most promising vocalist and the winner of the title –The Voice India.
&TV is the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Through its content offering, the channel will bring together people and ideologies thus fostering cohesive viewing within Indian households. &TV will showcase a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies. The channel will be available across all Cable and DTH platforms.
About Endemol India
Endemol India is one of the leading and most valuable content production companies in India across television, film and digital content. The company is a 51:49 strategic alliance between the Endemol Shine Group – a joint venture between Endemol, Shine and CORE Media and CA Media – the Asian investment arm of The Chernin Group (TCG). Endemol India is currently the premier content provider in the Sub- Continent, producing over 800 hours of programming annually for the biggest broadcasters; mainstream & regional. With a penchant for bringing in the Biggest Bollywood names on the small screen, Endemol India, ever since its conception in 2006, has steadily emerged as a market leader with successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi Super Star, over 400 episodes of Deal or No Deal and The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu and the soon to be released Traffic and Brothers in Hindi.
Internationally the Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits with creative operations in over 30 markets and a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.