P9 Integrated executed a picture perfect co-brand association of Everyuth Golden Glow Peel Off with Ek Main Aur Ekk Tu .
P9 maters co-promotional deals with bollywood, with their latest being the movie Ek Main Aur Ekk Tu starring Kareena Kapoor and Imran Khan is slated for a pre-Valentine release on February 10, 2012. The association is a perfect marriage of a female centric brand with a movie starring a youth icon and one of the most sought after actress-Kareena Kapoor. Through the campaign, the brand is benefiting by getting the actors as implied endorser for their product.
With Brands and Bollywood , constantly on the lookout to connect with the customers with innovative concepts which are favourable for all ,
a 25 sec TVC was produced by P9 Integrated to give out the brand message. This TVC was aired on a mix of GEC’s, music channels and news channels. The TVC highlights the USP of the brand-a unique opportunity to attain glowing skin in 15 minutes and also stresses on the primary ingredients of the product and the benefits its offers thereby.P9 Integrated also executed the planning and buying of media for the campaign.
Pritie Jadhav, COO, P9 Integrated says “P9’s effort has always been to generate a perfect coalition for the brands with the movies. The idea to make an association work is to connect to the right type of audience. The film presented with an opportunity to connect with Zydus Cadila’s leading brand Everyuth Golden Glow Peel Off, hence to engage the consumers we opted for a co-branded approach.”
P9 Integrated functions as a 360-degree entertainment marketing specialist to cater to the fast evolving entertainment and media industry’s need. With collective experience of over 125 entertainment branding projects and a team of close to 60 professionals, P9’s mission is charted out to be the market leader in the Entertainment marketing and branded entertainment space.
Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of INR 26 billion (FY’11).
Percept companies construct tailor-made solutions that deliver in both local and global markets. It services hundreds of customers in India and West Asia catering to national and multinational clients.
Percept operates in 3 verticals –
Entertainment – which includes Content, Talent Management, Sports, Experiential& Entertainment Marketing
Media – which includes Media Services, Out-of-Home and Digital Media
Communications – which includes Advertising, Public Relations and IMC Consultancy