Oye! 104.8 FM Sabse Filmi gets Bigger in Delhi
Oye! FM crosses Big FM in Cumes (Source: RAM, Sec AB 20+, Delhi)
New Delhi, OYE! 104.8 FM, India’s ‘Sabse Filmi’ radio station, part of the TV Today Network is getting louder and definitely bigger in the key markets where it is present. As per the latest RAM ratings in Delhi, Oye! 104.8 FM is soaring ahead on the radio charts and is ahead of Big FM with a reach of 2.5 Mln in Delhi (Source: RAM, Wk -33 2012, 7am to 12am, SEC AB 20+). The ‘filmi’ edge and bollywood content of the station has seen a growing preference among listeners.
Commenting on the growth trend, Mr. Ashish Bagga, CEO India Today Group said, ‘Oye! FM is a very promising key brand of the group and we are focusing a lot in taking the station to a formidable position. We are sure our new strategy and a clear differentiated positioning will take the station to the top soon. This is just a small victory in that direction’.
Oye! FM had recently introduced a Delhi wide campaign, ‘Turn on your Filmi Kaan’ and also made some fundamental changes in music strategy. Special care has been taken in selecting the right music and also playing it at the right time. In addition a scientific promo planning and a coordinated marketing effort have added to the growth.
Source: SEC AB 20+, 7am-12am, Cume (000’s)
Oye FM crossed Big FM by about 33% Evening Drive market shares (5pm to 9pm) and crossed both Big FM and RED FM in the late night show.