Outdoor advertising revolutionizes the realm of marketing
Outdoor advertising today is indeed one of the best ways to reach the audiences and marketers have
long since made use of this medium. Over time, outdoor advertising has transformed with innovative
and eye-catching techniques being used extensively these days. Using outdoor space to one’s marketing
benefits is tricky and requires a lot of imagination and ingenuity.
With the change in lifestyles and the advancement in technology, outdoor advertising has
transitioned too, leading to a dawn of exceptionally well-thought-of marketing techniques that use
outdoor infrastructure, billboards and modes of transport to advertise. According to a report by
PWC(PricewaterhouseCoopers), the estimated size of out-of-home media spends in India was Rs. 15
billion in 2008, a figure that is expected double by 2013!
Given the fact that outdoor advertising has
a better reach while yet giving marketers an opportunity to connect with a specific audience, this
marketing medium has caught on quickly and is developing rapidly.
“There’s no denying the fact that outdoor advertising is changing rapidly. Global is a one stop agency
for non-stop results and we believe in unleashing our originality and creativity to give brands the
recognition they deserve,” says Mr. Sanjeev Gupta, the MD of Global Advertisers, a leading outdoor
advertising company. The company believes that originality is the way ahead in this challenging industry.
One of the best ways to communicate with potential customers on-the-go, outdoor advertising is an
unbeatable medium to connect and communicate and has been successful in grabbing the attention of
passers-by!
